from screens to spaces
• the magical experience of AR+IQ *powered by iSPARX™
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Kereama Taepa 'Whakairo' | ART & CULTURE
CASE STUDY : Kereama Taepa - Whakairo
BRIEF : AR+artist™ mApp - geospatial AR; location specific multi user spatial AR installation.
DATE : 2025
CLIENT : Kereama Taepa / Tauranga Art Gallery -
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Latin Billboard Music Awards | ENTERTAINMENT
CASE STUDY : 2018 Billboard Latin Music Awards
BRIEF : Incorporate an AR element to the Telemundo App (27 Million users); spanish & english.
DATE : 2018
CLIENT : Two Goats Agency New York for NBC Universal / Telemundo -
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BP / EY Seren POC | RETAIL
CASE STUDY : BP AR project
BRIEF : AR - POC location specific spatial AR using BLE beacons & magnetic field mapping.
DATE : 2018
CLIENT : TWO GOATS Agency New York for EY Seren representing BP UK -
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Māori Kiwifruit Growers | PRODUCT LAUNCH
CASE STUDY : MKGI Dubai UAE Campaign
BRIEF : Māori Kiwifruit Growers Dubai UAE Campaign; AR+web interaction for collectible trading cards.
DATE : 2025
CLIENT : Māori Kiwifruit Growers Dubai UAE Campaign; RUN Aotearoa Agency -
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resonate.land | Te Wā | INSTALLATION
CASE STUDY : resonate.land AR+story™ mApp
BRIEF :resonate.land – Geolocated Binaural Audio Experiences *by NVLP | GMA | iSPARX™
DATE : 2025 - present
CLIENT : NVLP | GMA comissioned - private -
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Chris Cuffaro | ART & CULTURE
CASE STUDY : Chris Cuffaro Greatest Hits
BRIEF : Bespoke AR+artist™ App + featured modules
(streaming, custom 110B Polaroid emulator, catalog, etc.)
DATE : 2023 to present
CLIENT : Chris Cuffaro -
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sweetorange.app | ENTERTAINMENT
CASE STUDY : www.sweetorange.app
BRIEF : AR+guide event system + iNViTE ticketing system
DATE : ~ 2025
CLIENT : iSPARX™ - an iSPARX™ R&D project -
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Matariki.App | ART & CULTURE
CASE STUDY : Matariki.App
BRIEF : AR+guide + event system - sweetorange.app iNViTE™ payment & ticketing
DATE : 2024 - present
CLIENT : Independent Māori venture -
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Wharenui Harikoa | ART & CULTURE
CASE STUDY : Wharenui Harikoa by Lissy & Rudi
BRIEF : AR+artist™ App; 3D models / photogrammetry; 3D immersive AR experience
DATE : 2023 - 24
CLIENT : Lissy & Rudi
*from Screens to Spaces
The evolution of human-computer interaction is accelerating. For decades, we've engaged with digital experiences through screens - flat, two-dimensional interfaces that disconnect us from our physical environment.
AR+IQ represents a fundamental shift: the intelligence layer that transforms the real world itself into an interactive, responsive medium. This transition is not speculative - it's already underway with mature technology, ready devices, and accelerating enterprise demand.
Adaptive AI Agents
Intelligent systems that understand context and user intent in real-world environments.
Geospatial Anchoring
Precise location-based digital content that integrates seamlessly with physical spaces.
Co-Creation & Storytelling
Collaborative tools that enable creators and audiences to shape immersive narratives together.
*preview our next installation concept
*download the Greatest Hits App
*powered by iSPARX™
Entertainment
Sweet Orange
The fan-facing mobile application that transforms how music lovers discover, experience, and engage with live events.
BETApreview
beta download for iOS & Android
Art & Culture
Matariki.App™
The Matariki.App™ is an event index where you can discover & retrieve the details of events in the regional schedule of the Matariki & Puanga, Waitangi Day & throughout the year.
The Matariki.App™ is designed to enhance the event experience for users & provide an effective platform for delivery of immersive media in a Matariki real-time 3D environment.
*powered by iSPARX™
Retail
AR+IQ in Retail
AR+IQ by iSPARX™ transforms retail environments into intelligent, interactive spaces. Built on advanced spatial computing, it anchors digital content precisely in real-world locations—shop floors, product shelves, or event activations. Customers can view product information, try items virtually, or unlock promotions through their devices. Each interaction is captured ethically through real-time analytics, giving retailers insight into dwell time, user preferences, and sales impact. The AR+IQ SDK integrates seamlessly with existing apps or can operate as a white-label solution, supporting brands that want to merge storytelling, customer engagement, and measurable data within a single AR platform.
Smart Experiences and Engagement
Using AR+IQ, retail experiences move beyond static displays into adaptive, personalised journeys. AI-driven agents act as digital concierges—greeting users, answering questions, and recommending products. Spatially anchored campaigns let brands transform any store into a responsive environment that reacts to movement and intent. From virtual store tours to product visualisation and gamified loyalty experiences, AR+IQ makes shopping intuitive, memorable, and data-rich. Designed for sustainability and scale, it supports phones, tablets, and AR glasses, creating a bridge between digital marketing, physical presence, and customer intelligence.
AR+IQ by iSPARX™
AR+IQ is a modular augmented reality platform that combines spatial computing and artificial intelligence to create immersive, intelligent, and location-aware experiences. It adapts to different sectors through custom verticals designed for Retail, Art & Culture, and Entertainment.
Entertainment
From live music to public installations, AR+IQ brings digital layers to events. It connects audiences and performers through interactive effects, spatial storytelling, and shared AR experiences that extend beyond the stage or screen.
Art & Culture
AR+IQ supports artists, museums, and cultural institutions with tools for immersive storytelling. It anchors 3D content, sound, and narrative in real spaces, allowing audiences to explore culture through location-aware experiences.
Retail
AR+IQ transforms shopping environments into interactive spaces. Digital concierges, product visualisation, and gamified loyalty tools enhance customer engagement and provide real-time insights into behaviour and sales.