*the AR+IQ proposal
This proposal introduces AR+IQ, a modular platform that integrates Augmented Reality (AR), Artificial Intelligence (AI), and spatial computing to redefine user interaction within Extended Reality (XR) environments. Developed by iSPARX™, AR+IQ builds on the foundational work of the AR+concierge™ project to deliver multi-user, location-aware experiences across education, tourism, retail, and the arts.
AR+IQ operates at the intersection of immersive technology and autonomous systems. It deploys adaptive AI agents and geospatial intelligence to anchor interactive content in real-world environments. This enables intuitive, context-aware experiences that adjust dynamically to user behaviour and environmental data. The platform facilitates co-creation, allowing users to engage with and shape immersive narratives through voice, gesture, and spatial navigation.
Through its architecture - supported by Unity SDK, AI frameworks, and a custom CMS -AR+IQ provides scalable tools for digital storytelling and public engagement. By merging storytelling, geolocation, and responsive design, the platform delivers a framework for meaningful interaction in hybrid physical-digital settings.
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