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BP

[ client / stake holders : BP London/Global; BP Australia; EY-Seren London/San Francisco; Two Goats New York; iSPARX™/Plan BETA WGL ]

iSPARX™ was provided a short brief - retail, AR engagement (“probably 200 retail locations - tops!”). To our surprise the brief was a POC for BP with consideration for scale & installation of the BP Global network & 18,500 outlets… with 6 weeks to deliver a POC functional App tested at a location - Melbourne; 3 x 2 week sprints; 2 sets of International flights with an entourage of 12 (4 x iSPARX™, 2 x Two Goats, 2 x EY & 2 key BP contacts); Initial issues with Customs & freight issues & critical design considerations caused cost & delay in development time with the first sprint - 2 weeks lost; we were left with 4 weeks to test, build & deliver. iSPARX™ consolidated & isolated our development & design schedule, implementing demanding schedules involving 100 hour weeks for the 5 person iSPARX™ development team. iSPARX™ provided a solution that used advanced location & AR methods to create an engaging user experience.

©2018 Immersive Space Programme & Plan BETA Limited; JoFF Rae™ | PRODUCER | immersivespaceprogramme.com • Immersive Space Programme Limited

BILLBOARD MUSIC AWARDS

[ client / stake holders : Billboard Latin Music Awards Las Vegas; Telemundo / NBC Universal, New York & Miami; Two Goats New York; iSPARX/Plan BETA Wellington ] iSPARX™ deliver AR element to Telemundo Billboards 2018...

The challenge from Telemundo, was to engage new and existing audiences of the live broadcast to the most prestigious awards show in the Latin music world, the 2018 Latin Billboard Music Awards.

Celebrating 20 years of uninterrupted live broadcast on Telemundo, and for the first time, from the Mandalay Bay in Las Vegas. Two Goats designed, developed and integrated "Experiencia VIP," an Augmented Reality (AR) experience.

The idea, viewers with the new Telemundo Mas app, could enjoy an exclusive VIP experience as they watch the coveted awards show, by pointing their phone at the TV screen they were able to collect special celebrity items, and at the end were rewarded with exclusive AR video content.

Immersive Space Programme developed & delivered the AR element exclusively for Two Goats Immersive in iOS & Android with full integration to the Telemundo App.

The result, 17% increase in app activity.

©2018 Immersive Space Programme & Plan BETA Limited; JoFF Rae™ | PRODUCER | immersivespaceprogramme.com • Immersive Space Programme Limited