iSPARX.group - changing the way we interact with the World
augmented
iSPARX™ augmented reality development - engage / enhance / environment
image tracking
access content with image tracking - graphic targets
flat plane tracking
direct your device camera around your chosen flat surface until the surface graphic appears / tap on the screen to place the content onto your chosen surface
object tracking
access content with cylindrical or object tracking
AR / #isparx
[ client / stake holders : BP London / Global; BP Australia; EY-Seren London / San Francisco; Two Goats New York; iSPARX Wellington ]
iSPARX™ was provided a short brief - retail, AR engagement. To our surprise the brief was a POC for BP with consideration for scale & installation to the BP Global network of 18,500 outlets; 6 weeks to deliver a POC functional App tested at a location in Melbourne.
BP
Telemundo
iSPARX™ worked with a New York based Agency to deliver AR element on Telemundo Billboards 2018...
The idea: viewers with the new Telemundo Mas app could enjoy an exclusive VIP experience as they watch the coveted awards show; by pointing their phone at the TV screen they were able to collect special celebrity items & at the end were rewarded with exclusive AR video content.