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iSPARX™ build the EY / BP BEEP App proof of concept


[ client / stake holders : BP London / Global;
BP Australia Melbourne;
EY-Seren London / San Francisco;
Two Goats New York;
iSPARX™/ Plan BETA Wellington ]


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iSPARX™ was provided a short brief - retail, AR engagement (“probably 200 retail locations - tops!”).

To our surprise the brief was a POC for BP with consideration for scale & installation of the BP Global network & 18,500 outlets… with 6 weeks to deliver a POC functional App tested at a location - Melbourne; 3 x 2 week sprints; multiple sets of International flights across 3 continents & with an entourage of 12 (6 x iSPARX™, 2 x Two Goats, 2 x EY & 2 key BP contacts).

iSPARX sprints

Initial issues with Customs, freight & critical design considerations caused cost & delay in development time with the first sprint - 2 weeks lost; we were left with 4 weeks to test, build & deliver. iSPARX™ consolidated & isolated our development & design schedule, implementing demanding schedules involving 100 hour weeks for the 5 person iSPARX™ development team.

iSPARX™ provided a solution that used advanced location & AR methods to create an engaging user experience.

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BP Connect Bayside Gateway
Brighton East cnr Nepean Hwy and North Rd Brighton East VIC 3187

Located in Brighton Melbourne on the Nepean Highway, near St Kilda & on a busy industrial thoroughfare... adjacent to McDonalds & KFC…

on location

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Look & Feel

Our Design UI/UX was based on the prescribed BP corporate ID.

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Joff Rae
EXECUTIVE PRODUCER - DEV INNOVATION LAB
+64 22 3783253
joff@isparx.group

Audrey Holyoake
PROD ASST / DESIGNER
audrey@isparx.group

Finn Beattie
DEVELOPER / PROJECT MANAGER
finn@isparx.group

James Norling
LEAD DEVELOPER
james@isparx.group

Cole Holyoake
LEAD DESIGNER / UI/UX
coleholyoake@live.com
www.coleholyoake.com

— iSPARX™ team