CASE STUDY : AR+IQ platform
BRIEF : Redefined XR/AR/Ai/spatial platform
DATE : 2025
CLIENT : iSPARX™ - ISPARX INNOVATION INC. (Ca)
Introduction to AR+IQ
AR+IQ represents the next frontier in immersive technology, integrating Augmented Reality (AR), Artificial Intelligence (AI), and spatial computing to redefine user interaction within Extended Reality (XR) environments. Rooted in advanced 3D media technologies and autonomous AI-driven systems, AR+IQ transcends traditional applications by creating adaptive, intelligent agents that transform how audiences engage with digital and physical spaces. Inspired by the AR+concierge™ project, AR+IQ builds upon its foundational principles to deliver multi-user, interactive experiences designed for diverse contexts including education, retail, arts, and cultural preservation.
Leveraging innovations in spatial computing and AI agents, AR+IQ dynamically adapts to user behaviors and environmental inputs, enabling intuitive, personalized interactions. Through a unique blend of storytelling, geospatial mapping, and collaborative design, AR+IQ empowers users to co-create and explore immersive worlds that seamlessly blend the virtual and the real.
RETAIL & CONSUMER ENGAGEMENT
Retail and Consumer Engagement
Use Case: Augmented Shopping Experiences
Example: Retailers use AR+IQ to create virtual showrooms where customers can visualize furniture, apparel, or accessories in their own spaces before purchase. The AI agent provides real-time recommendations based on user preferences.
Impact: Boosts customer confidence, reduces return rates, and enhances shopping satisfaction .
Use Case: Gamified Retail Interactions
Example: Interactive scavenger hunts in retail spaces where users collect virtual items, guided by AR+IQ agents, to unlock discounts or rewards.
Impact: Encourages foot traffic and enhances customer engagement through gamified incentives.
ENTERTAINMENT & ARTS
Arts and Entertainment
Use Case: Augmented Art Installations
Example: The Chris Cuffaro Greatest Hits AR+artist™ App enables users to interact with digital overlays on physical artworks, co-creating persistent digital pieces within the space.
Impact: Elevates traditional art exhibitions into dynamic, participatory experiences .
Use Case: Augmented Concerts and Events.
Example: AR+IQ hosts digital artwork overlaid on the live experience, where fans can experience concerts through immersive AR, complete with personalized AI-guided tours of the event venue.
Impact: Expands audience reach while introducing new forms of creative expression.
www.sweetorange.app
sweet orange makes live events smarter.
It’s an AI-powered platform built for fans and EVENTS - designed to personalise and improve every part of the live experience.
Personalised event discovery
Smart recommendations based on your interests, location, and what you’ve attended before.
Real-time audience insights
Performers and organisers get live feedback with AI-driven sentiment analysis—so they can adjust and improve on the spot.
Intelligent ticketing
AI helps stop fraud and adjusts pricing based on demand—making tickets fairer and more accessible.
Built-in ChatGPT assistant
Need updates, directions, or help? Just ask. The assistant is always on hand for quick answers and support.
Predictive tools for organisers
AI forecasts crowd size, helps plan resources, and spots new ways to grow revenue.
AmyLee Summers presents
FITNESS & LIFESTYLE
AmyLee
The AmyLee Fit - built on the iSPARX.group platform (the precursor to AR+IQ) - a robust structure designed to duplicate & provide a modular frame for high quality published App’s & CMS
control & create dynamic content & immersive media via the web CMS
manage & engage effectively with users
multiple income streams
advanced user login features & subscription models
CULTURE HERITAGE & EDUCATION
Cultural Heritage and Education
Use Case: Immersive Storytelling in Indigenous Contexts
Example: The Ruatoki experience transports users to an immersive 360° AR portal that shares Māori cultural narratives and histories. Users interact with geospatially anchored content, enhancing their understanding of indigenous stories in an engaging and respectful manner.
Impact: Promotes cultural preservation and offers an educational tool that bridges generational knowledge gaps.
Use Case: Interactive Learning Modules
Example: In classrooms, AR+IQ agents guide students through virtual labs or historical recreations. For instance, students can virtually reconstruct ancient ruins in 3D, manipulating components and gaining hands-on learning experience.
Impact: Enriches traditional learning environments with interactive, experiential methodologies.
Central to its philosophy is the commitment to inclusivity, cultural sensitivity, and ethical responsibility. Drawing from kaupapa Māori principles and a decolonized research framework, AR+IQ ensures that indigenous knowledge and perspectives are respected and integrated. Its applications prioritize user accessibility and foster an equitable approach to technological adoption.
This initiative exemplifies the potential of combining cutting-edge technology with human-centered design, paving the way for AR+IQ to lead in advancing the user experience within the rapidly evolving landscape of extended reality.
The AR+IQ platform incorporates advanced technical features that make it a leading-edge solution in augmented reality (AR) and artificial intelligence (AI) systems. Below are some of its key technical aspects:
1. Spatial Computing Integration
AR+IQ leverages spatial computing frameworks such as ARKit (iOS), ARCore (Android), and Unity. These technologies enable real-time environmental mapping, allowing the platform to anchor digital objects in the physical world accurately.
Persistent spatial content ensures continuity, meaning users can interact with digital elements over multiple sessions without loss of data or positioning.
2. AI-Powered Interaction
The platform employs natural language processing (NLP) to support conversational interfaces, enabling users to interact with the AR+IQ agent through voice or text in a natural and intuitive way.
Advanced machine learning models analyze user behaviors, preferences, and interaction patterns to provide personalized experiences that adapt dynamically in real-time.
3. 3D Content and Animation
High-quality 3D rendering and animations provide visually rich experiences. The platform supports both preloaded and dynamically generated 3D assets, offering flexibility in use cases such as education, retail, and art installations.
Tools for image tracking and marker-based AR allow precise interactions, such as scanning physical objects to unlock related virtual content.
4. Geospatial Mapping
Geospatial data integration enables AR+IQ to create location-specific experiences, such as the Ruatoki project, which uses AR portals to immerse users in culturally significant environments.
This capability is enhanced by GPS and LiDAR technologies, ensuring accurate alignment between the digital and physical worlds.
5. Multi-User AR Experiences
AR+IQ supports synchronized multi-user interactions, allowing multiple users to engage with the same virtual content in a shared space. This functionality fosters collaboration and social engagement in AR environments.
6. Ethical Data Collection and User Analytics
Built-in telemetric data collection captures user interactions for analysis while prioritizing privacy and ethical data use. Tools like consent management systems ensure transparency and compliance with ethical standards.
Analytics modules process user feedback and engagement metrics to refine AR experiences continuously.
7. Customisation and Scalability
The platform is highly modular and scalable, making it adaptable for various industries. Developers can customize content, interface designs, and interaction models to align with specific requirements  .
Integration with cloud services, particularly Microsoft Azure, ensures robust performance and scalability for global deployments.
8. Advanced Collaboration Features
The platform includes co-creation tools that empower users to actively contribute to the AR experience. For example, the HA-HA installation allows users to create persistent digital art within the shared AR space .
Collaboration extends to stakeholders such as cultural advisors and designers, who can directly influence content development.
9. Interoperability
AR+IQ is designed to function across multiple devices and platforms, supporting seamless interoperability between smartphones, tablets, AR glasses, and potentially larger installations like holographic displays  .
10. Sustainability Features
Energy-efficient algorithms and lightweight designs minimize the carbon footprint of the technology. The platform aligns with sustainability principles, ensuring that digital transformation complements environmental goals.
These features position AR+IQ as a cutting-edge AR and AI agent, capable of delivering transformative experiences across sectors.
TOURISM & DESTINATION
Tourism and Destination Marketing
Use Case: Location-Specific AR Tours
Example: Visitors to a historical site can use AR+IQ to view reconstructions of the area as it appeared centuries ago, guided by an AI agent narrating the history.
Impact: Provides a unique and memorable tourism experience that deepens visitor connection with the site.
Use Case: Virtual Travel Portals
Example: Users at airports or tourism centers can step into AR portals showcasing destinations in real-time, fostering excitement and driving bookings.
Impact: Bridges the gap between physical travel and virtual exploration, aiding in informed decision-making.
SOCIAL & ENVIRONMENTAL
Social and Environmental Initiatives
Use Case: Community Engagement for Sustainability
Example: AR+IQ guides users through educational AR experiences on conservation efforts, such as virtual clean-up drives where users can “collect” waste items digitally.
Impact: Increases awareness and participation in sustainability projects.
Use Case: Disaster Response Simulations
Example: AR+IQ helps train first responders through immersive scenarios, simulating crises and analyzing team responses.
Impact: Enhances preparedness and coordination in critical situations .
These use cases illustrate AR+IQ’s potential to revolutionize how we interact with digital and physical environments across industries. If you’d like more details on any specific application, let me know!
HEALTHCARE & MEDICAL
Healthcare and Medical Training
Use Case: AR Simulation for Medical Training
Example: Medical trainees use AR+IQ to practice procedures on virtual patients with real-time AI feedback. For instance, diagnosing symptoms presented in an AR-enhanced simulation environment.
Impact: Reduces risks associated with training on real patients and enhances skill acquisition .
Use Case: Patient Education
Example: AR+IQ explains complex medical conditions to patients through visual, interactive 3D models, guided by conversational AI.
Impact: Improves patient understanding and trust in medical advice.
Urban Planning and Real Estate
Use Case: Virtual Property Tours
Example: AR+IQ enables users to visualize properties, both interior and exterior, at scale. The AI agent personalizes the experience by suggesting designs or layouts based on user preferences.
Impact: Provides an engaging, time-saving alternative to traditional property tours .
Use Case: Smart City Prototypes
Example: City planners use AR+IQ to simulate future urban layouts, integrating real-time AI analysis for sustainability and efficiency planning.
Impact: Streamlines planning processes and enhances public engagement through visualization.
Team Collaboration and Training
Use Case: Virtual Co-Working Spaces
Example: AR+IQ creates virtual office environments where geographically dispersed teams can collaborate on 3D models or projects in real-time.
Impact: Enhances productivity and innovation by providing a shared, immersive workspace.
Use Case: Skill Training Simulations
Example: Employees train in hazard recognition or equipment operation through realistic AR simulations, guided by an AI agent providing feedback and scenarios.
Impact: Reduces training costs and improves skill retention.
TECHNICAL ARCHITECTURE
AR+IQ Technical Architecture Overview
1. Modular Architecture (AR+IQ Modular Product Plan)
The AR+IQ platform is built on a three-layer modular structure
Foundation Layer
Unity SDK Core: Powers consistent AR experience across devices.
Cloud Infrastructure (AWS/Azure): Hosts content and handles user/data processing.
AI Framework: GPT-4o-based AI agents for real-time interaction and decision support.
Authentication & Analytics: Centralised access control and usage data visualisation.
Category Modules Layer
Event, Retail, Culture, and Fitness modules tailored for different sectors.
Each module includes specific components for content delivery, user interaction, and analytics.
Implementation Layer
Partner Customisation Tools for white-labelling.
CMS and Templates for deployment and content management.
API Integration Connectors (e.g., Shopify, Stripe, Mapbox, GIS).
2. Spatial and Multi-User Focus
Utilises Geospatial Anchors and Spatial Computing for shared, multi-user experiences.
Enabled on Apple Vision Pro, Meta Quest, AndroidXR, and other AR-enabled devices.
Real-time CMS and data insights integrated via Mixpanel and Azure Analytics.
3. Application Stack
Backend: Supabase, Azure/AWS for content and user data .
Frontend: Unity-based AR content, web CMS interfaces, and mobile apps (AR+concierge™, AR+guide™, AR+artist™).
Integration: APIs for ticketing, eCommerce (Shopify), and navigation (Mapbox).
4. AI-Powered Immersive Interaction
Supports contextual AI guidance, narrative delivery, and gamified engagement.
Modular AI agents suggest content, navigate users, and adapt in real-time based on location and profile data.
5. Key Capabilities
Real-time AR+ overlays with proximity and QR/marker triggers.
User journey tracking and feedback integration.
Compatible with 3D, 360° video, and photogrammetry assets.
Ethical and sustainable design with kaupapa Māori and UN SDG alignment.
