AR+IQ Technical Architecture Overview

1. Modular Architecture (AR+IQ Modular Product Plan)

The AR+IQ platform is built on a three-layer modular structure

Foundation Layer

• Unity SDK Core: Powers consistent AR experience across devices.

• Cloud Infrastructure (AWS/Azure): Hosts content and handles user/data processing.

• AI Framework: GPT-4o-based AI agents for real-time interaction and decision support.

• Authentication & Analytics: Centralised access control and usage data visualisation.

Category Modules Layer

• Event, Retail, Culture, and Fitness modules tailored for different sectors.

• Each module includes specific components for content delivery, user interaction, and analytics.

Implementation Layer

• Partner Customisation Tools for white-labelling.

• CMS and Templates for deployment and content management.

• API Integration Connectors (e.g., Shopify, Stripe, Mapbox, GIS).

2. Spatial and Multi-User Focus

• Utilises Geospatial Anchors and Spatial Computing for shared, multi-user experiences.

• Enabled on Apple Vision Pro, Meta Quest, AndroidXR, and other AR-enabled devices.

• Real-time CMS and data insights integrated via Mixpanel and Azure Analytics.

3. Application Stack

• Backend: Supabase, Azure/AWS for content and user data .

• Frontend: Unity-based AR content, web CMS interfaces, and mobile apps (AR+concierge™, AR+guide™, AR+artist™).

• Integration: APIs for ticketing, eCommerce (Shopify), and navigation (Mapbox).

4. AI-Powered Immersive Interaction

• Supports contextual AI guidance, narrative delivery, and gamified engagement.

• Modular AI agents suggest content, navigate users, and adapt in real-time based on location and profile data.

5. Key Capabilities

• Real-time AR+ overlays with proximity and QR/marker triggers.

• User journey tracking and feedback integration.

• Compatible with 3D, 360° video, and photogrammetry assets.

• Ethical and sustainable design with kaupapa Māori and UN SDG alignment.