CASE STUDY : AR+IQ platform - section #2
BRIEF : Redefined XR/AR/Ai/spatial platform
DATE : 2025
CLIENT : iSPARX™ - an iSPARX™ R&D project >> AR+IQ GPT

TECHNICAL ARCHITECTURE

Unveiling the AR+IQ Technical Architecture - A New Benchmark for Modular, Intelligent XR Platforms

Proud to pull back the curtain on the latest iteration of the AR+IQ platform - a modular, multi-layered system redefining how users engage with immersive experiences across sectors and devices.

At its core, the platform is structured into three distinct architecture layers:

1. Foundation Layer

Unity SDK Core - ensures consistent AR performance across devices
Cloud Infrastructure - powered by AWS and Azure for robust hosting and data processing
AI Framework - GPT-5 based intelligent agents driving real-time, context aware interactions
Secure Authentication & Analytics - centralised control with actionable insights

2. Category Modules Layer

Custom-built modules designed for diverse verticals - Retail, Events, Culture & Heritage, Fitness - each with dedicated content delivery, interaction, and analytics tools

3. Implementation Layer

Partner customisation tools for white labelling
CMS and template-driven deployment
API integration connectivity - including Shopify, Stripe, Mapbox, GIS platforms

Why This Matters

Spatial & Multi-User Capabilities: Harnesses geospatial anchors and spatial computing for shared experiences across Apple Vision Pro, Meta Quest, AndroidXR, and more, with real-time data and Mixpanel/Azure analytics woven in
Rich Application Stack: Combines Supabase, AWS/Azure backends; Unity-based AR front ends; and seamless integration with AR+concierge, AR+guide, and AR+artist interfaces
AI-Powered Immersion: Contextual AI storytelling, gamification, dynamic suggestions and real-time adaptation that shapes user journeys on the fly
Ethical & Sustainable by Design: Guided by kaupapa Māori principles and aligned with UN Sustainable Development Goals - ensuring culturally respectful, accessible, and environmentally mindful deployments

In Summary

AR+IQ isn’t just another XR platform - it’s a strategic, modular ecosystem built for scale, responsiveness, and impact. Whether you’re in events, retail, cultural heritage, wellness, or beyond, this architecture offers adaptability without compromise.

AR+IQ Technical Architecture Overview

1. Modular Architecture (AR+IQ Modular Product Plan)

The AR+IQ platform is built on a three-layer modular structure

Foundation Layer

Unity SDK Core: Powers consistent AR experience across devices.
Cloud Infrastructure (AWS/Azure): Hosts content and handles user/data processing.
AI Framework: GPT-4o-based AI agents for real-time interaction and decision support.
Authentication & Analytics: Centralised access control and usage data visualisation.

Category Modules Layer

Event, Retail, Culture, and Fitness modules tailored for different sectors.
Each module includes specific components for content delivery, user interaction, and analytics.

Implementation Layer

Partner Customisation Tools for white-labelling.
CMS and Templates for deployment and content management.
API Integration Connectors (e.g., Shopify, Stripe, Mapbox, GIS).

2. Spatial and Multi-User Focus

Utilises Geospatial Anchors and Spatial Computing for shared, multi-user experiences.
Enabled on Apple Vision Pro, Meta Quest, AndroidXR, and other AR-enabled devices.
Real-time CMS and data insights integrated via Mixpanel and Azure Analytics.

3. Application Stack

Backend: Supabase, Azure/AWS for content and user data .
Frontend: Unity-based AR content, web CMS interfaces, and mobile apps (AR+concierge™, AR+guide™, AR+artist™).
Integration: APIs for ticketing, eCommerce (Shopify), and navigation (Mapbox).

4. AI-Powered Immersive Interaction

Supports contextual AI guidance, narrative delivery, and gamified engagement.
Modular AI agents suggest content, navigate users, and adapt in real-time based on location and profile data.

5. Key Capabilities