CASE STUDY : Kereama Taepa - Whakairo
BRIEF : AR+artist™ mApp - geospatial AR; location specific spatial AR installation.
DATE : 2025
CLIENT : Kereama Taepa
Kereama Taepa
Whakairo
Aotearoa Art Fair
Viaduct Events Centre
Auckland, New Zealand
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18th - 21st April 2024
AR+ Installation
tech : AR+ target; AR+artist™ App on iOS and Android. Built on Unity with the iSPARX™ SDK + CMS; *powered by iSPARX™
Tauranga Art Gallery - Opening
108 Willow Street, Tauranga
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November 2024
AR+ Installation
tech : AR+ geospatial, UWB and BLE beacons, AR+ target; AR+artist™ App on iOS and Android. Built on Unity with the iSPARX™ SDK + CMS; *powered by iSPARX™
15 November 2025–24 May 2026 | Whakairo | Kereama Taepa [ link ] | Step into a vast space, where tradition is not only preserved, but transformed – where the carved line becomes light, movement and code. | Whakairo by Kereama Taepa is a bold fusion of tradition and technology, in which the ancestral art of Māori whakairo (carving) meets the evolving language of augmented reality (AR). In this interactive exhibition, Taepa explores the role of whakairo in contemporary Aotearoa, extending its presence beyond physical form into the digital realm. | Using AR as both a tool and medium, and rooted in mātauranga Māori (Māori knowledge systems), Whakairo invites audiences to experience carved forms that emerge and respond in real-time – activated through a mobile device, viewed through an app and placed within both physical and virtual landscapes.