kō wai mātau | who we are:

BOLD innovation, IMMERSIVE media experiences and GREGARIOUS community values.

iSPARX™ is a premium digital Immersive Media Agency.

iSPARX™ is an Immersive Media Agency established in anticipation of 6G and CPS.

iSPARX™ creates sophisticated cross platform index applications for Immersive Media Experiences primarily for the Arts and Culture sector.

WHĀINGA | MISSION STATEMENT

“changing the way we interact with the World”

Our team creates bespoke immersive media products and services that are focused on 22nd century business, always conscious of how the decisions and products we make today will benefit people and the environment seven generations in the future.

TŌ MĀTOU MAHI | WHY WE EXIST:

iSPARX™ works with developers, artists, art agents, art collectors, musicians, performers, entertainers and event producers to disrupt and challenge practices in the creative sector.

TŌ MĀTOU TŪĀKIRI ME ŌNĀ TIKANGA | OUR BRAND VALUES and ETHICS

Our brand is informed by Indigenous values of stewardship and self-determination.

These include:

Tino Rangatiratanga - Sovereignty of data and creative self-determination.
Whai Oranga o te Taiao - Sustainability of ecology and technology.
Mana - Reputational power of our clients and users.
Ngākau pono - Integrity in the people and products we work with.

TŌ MĀTOU PAKIHI | OUR PRODUCTS and SERVICES

We provide digital design and development services in Immersive Media involving advanced applications of augmented reality (AR/VR/XR), positioning, streaming, 360° media and 3D models including photogrammetry primarily to the Arts and Culture sector.

*the team

*6 time zones

Executive Producer
iSPARX™ CIO / Director
Porirua, Aotearoa NZ
Te Atiawa
Producer & Creative / New Media Artist with international cognisance in experiential media, arts & entertainment / developer of creative projects //
/ active in Wellington, New York, Melbourne & elsewhere / of Ati Awa / Ko Taranaki te māunga / from Aotearoa / live in New Zealand / reside in Wellington / produce via New York & Melbourne / work from home, office & studio / creative by any means necessary! / Guilty of ART!//
Chief Innovation & Executive Producer - plays a crucial internal and external role. Internally, the cultural leader in the office: introducing energy, excitement and information to the larger team, while acting as a leader across projects and supporting the Design Manager. Externally, presents as a creative and strategy leader: someone who can articulately analyse a problem, craft a winning solution and then wrap said solution in the most useful, usable and delightful way possible.
[ Linkedin ] [ VCF contact ]
Designer
iSPARX™ Administration
Porirua, Aotearoa NZ
Qualifications in Visual Communication & Graphic Design with 25 years in live & content production. Her role in the business is to bring a practical sensibility to the daily operations; she paints acrylics, pop art & stamp images on chairs - specifically Arne Jacobson butterfly chairs.
Audrey represents the interests of JACOB Industries.
“I have been fortunate to have a number of roles over the years; from these opportunities it has given me a diverse range of skills.
My passion is in the arts and I enjoy most things creative.
I am always motivated to work to a high standard.”
[ Linkedin ]
Lead Developer
iSPARX™ CTO
Porirua, Aotearoa NZ
CTO for iSPARX™ - hacker, brilliant coder & developer; graduated from Massey University with a Bachelors of Design with Honours - Spatial Design.
James has led code for all the iSPARX™ innovation, development & product.
Obsessive work ethic - “it’s got to be fun & the interesting!”
[ Linkedin ]
VP Sales - iSPARX™ INC.
iSPARX Innovation Inc.
Calgary, Alberta Canada
Slang Social Media Corp.
Calgary, Alberta Canada
*information pending - appointed Director iSPARX™ Innovation Inc. - 1 April 2025

Founder of GigBox.
General Manager
iSPARX Innovation Inc.
Calgary, Alberta Canada
*information pending - appointed Director iSPARX™ Innovation Inc. - 1 April 2025
Advisor / Design / UI/UX
Cole Holyoake Design
Christchurch, Aotearoa NZ
Te Atiawa
Experienced UI/UX Designer with a demonstrated history of working across multiple industries. Graduate of Design Innovation majoring in Industrial Design, Cole went from designing interfaces for physical products to interfaces for the digital space. Skilled in User Experience, Design Development and Management.
Cole is presently Lead Designer for Wellington based Digital Agency Paperkite where he also fulfils the role of Product Owner for their client BP; is a front end UI/UX Designer for UK based Ai Search Engine venture SimSage; & maintains his own illustrations, graphics & industrial design practice.
Cole works remotely from his studio in Christchurch.
“I am a passionate designer who likes to create things that are unique to me and that will improve the lives of people around me. I really believe in the idea of Design Thinking and using creativity as an opportunity for growth both within myself and the world around me.”
[ Linkedin ]
Producer / Audio
AntSmif Audio / NVLP
Sydney, NSW Australia

ATMOS studio NVLP / GMA

Antony Smith, better known by his stage/producer name "Antsmif" is an award-winning composer and sound designer. He works with a wide range of artists and film makers bringing their film projects to life through music and sound.
Ants is a multi-instrumentalist and has toured the globe with a number of live acts including kiwi band Salmonella Dub. He combines his skills from stage to studio making pictures sing.
[ more ]Linkedin
Production Assistant
BMH-K / iSPARX™
Porirua, Aotearoa NZ
Studio Manager
iSPARX™ / GMA
Porirua, Aotearoa NZ
Consultant / Owner
iSPARX™
Auckland, Aotearoa NZ
Te Atiawa
Multi skilled immersive media technician - 360°, 3D, visuals (LED & projection) & animation.
Oscar is a qualified Mathematician (BSc with a post grad’ Teaching degree) & is renown for his work in live sports visuals for premium sporting events - cricket, rugby, netball & football. Presently teaching Mathmatics at Secondary School level.
Oscar is the only individual shareholder of iSPARX™ & is a Founder.
[ Linkedin ]
Developer - Full Stack
*sub contractor / jv partner
Recife, Pernambuco, Brazil
Street Artist
HA-HA creative PTY
Perth Western Australia
Production Manager
NJL Productions
Auckland, Aotearoa NZ

whakamihi | acknowledgements

In the spirit of respect, reciprocity and truth, we honour and acknowledge Moh’kinsstis, and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Iyarhe Nakoda and Tsuut’ina nations.

We acknowledge that the territory we work from is home to the Otipemisiwak Métis Government of the Métis Nation within Alberta District 6. Finally, we acknowledge all Nations – Indigenous and non – who live, work and play on this land, and who honour and celebrate this territory.

This sacred gathering place provides us with an opportunity to engage in and demonstrate leadership on reconciliation. Thank you for your enthusiasm and commitment to join our team on the lands of Treaty 7 territory.

The rohe of Ngāti Toa Rangatira spans both Te Ika-a-Māui and Te Waipounamu, extending from the Rangitīkei River in the north across the Kāpiti Coast, the Hutt Valley, and Te Whanganui-a-Tara (Wellington), including Kāpiti and Mana Islands. This rohe encompasses significant parts of the Marlborough Sounds and much of northern Te Waipounamu. Within Te Whanganui-a-Tara, Ngāti Toa shares mana whenua responsibilities alongside Te Āti Awa and Taranaki Whānui.

Te Āti Awa and Taranaki Whānui hold deep ancestral ties to this region, particularly within Te Whanganui-a-Tara and the Hutt Valley, stemming from their historic migrations and continued cultural presence. Recognition of these iwi and their enduring kaitiakitanga is vital to all activities and initiatives taking place within their rohe.

iSPARX™ is majority Māori & Indigenous owned & operating business with a predominantly Māori & Indigenous management.
We are an equal opportunities employer.

Joff Rae

Audrey Holyoake

James Norling

Ryan Wildeman

Danah Arnold

Cole Holyoake

AntSmif

Bram Holyoake

Ethan Wimsett

Oscar Holyoake

Arthur Cabral.

Regan Tamanui

Aaron Hobman

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