kō wai mātau | who we are:

BOLD innovation, IMMERSIVE media experiences and GREGARIOUS community values.

iSPARX™ is a premium digital Immersive Media Agency.

iSPARX™ is an Immersive Media Agency established in anticipation of 6G and CPS.

iSPARX™ creates sophisticated cross platform index applications for Immersive Media Experiences primarily for the Arts and Culture sector.

WHĀINGA | MISSION STATEMENT

“changing the way we interact with the World”

Our team creates bespoke immersive media products and services that are focused on 22nd century business, always conscious of how the decisions and products we make today will benefit people and the environment seven generations in the future.

TŌ MĀTOU MAHI | WHY WE EXIST:

iSPARX™ works with developers, artists, art agents, art collectors, musicians, performers, entertainers and event producers to disrupt and challenge practices in the creative sector.

TŌ MĀTOU TŪĀKIRI ME ŌNĀ TIKANGA | OUR BRAND VALUES and ETHICS

Our brand is informed by Indigenous values of stewardship and self-determination.

These include:

Tino Rangatiratanga - Sovereignty of data and creative self-determination.
Whai Oranga o te Taiao - Sustainability of ecology and technology.
Mana - Reputational power of our clients and users.
Ngākau pono - Integrity in the people and products we work with.

TŌ MĀTOU PAKIHI | OUR PRODUCTS and SERVICES

We provide digital design and development services in Immersive Media involving advanced applications of augmented reality (AR/VR/XR), positioning, streaming, 360° media and 3D models including photogrammetry primarily to the Arts and Culture sector.

*the team

Te Atiawa
CCO / Founder
Producer & Creative / New Media Artist with international cognisance in experiential media, arts & entertainment / developer of creative projects //
/ active in Wellington, New York, Melbourne & elsewhere / of Ati Awa / Ko Taranaki te māunga / from Aotearoa / live in New Zealand / reside in Wellington / produce via New York & Melbourne / work from home, office & studio / creative by any means necessary! / Guilty of ART!//
Chief Innovation & Executive Producer - plays a crucial internal and external role. Internally, the cultural leader in the office: introducing energy, excitement and information to the larger team, while acting as a leader across projects and supporting the Design Manager. Externally, presents as a creative and strategy leader: someone who can articulately analyse a problem, craft a winning solution and then wrap said solution in the most useful, usable and delightful way possible.
[ Linkedin ]
Director / Designer
Qualifications in Visual Communication & Graphic Design with 25 years in live & content production. Her role in the business is to bring a practical sensibility to the daily operations; she paints acrylics, pop art & stamp images on chairs - specifically Arne Jacobson butterfly chairs.
Audrey represents the interests of JACOB Industries.
“I have been fortunate to have a number of roles over the years; from these opportunities it has given me a diverse range of skills.
My passion is in the arts and I enjoy most things creative.
I am always motivated to work to a high standard.”
[ Linkedin ]
Lead Developer
CTO for iSPARX™ - hacker, brilliant coder & developer; graduated from Massey University with a Bachelors of Design with Honours - Spatial Design.
James has led code for all the iSPARX™ innovation, development & product.
Obsessive work ethic - “it’s got to be fun & the interesting!”
[ Linkedin ]
Te Atiawa

Product Designer / Advisor
Experienced UI/UX Designer with a demonstrated history of working across multiple industries. Graduate of Design Innovation majoring in Industrial Design, Cole went from designing interfaces for physical products to interfaces for the digital space. Skilled in User Experience, Design Development and Management.
Cole is presently Lead Designer for Wellington based Digital Agency Paperkite where he also fulfils the role of Product Owner for their client BP; is a front end UI/UX Designer for UK based Ai Search Engine venture SimSage; & maintains his own illustrations, graphics & industrial design practice.
Cole works remotely from his studio in Christchurch.
“I am a passionate designer who likes to create things that are unique to me and that will improve the lives of people around me. I really believe in the idea of Design Thinking and using creativity as an opportunity for growth both within myself and the world around me.”
[ Linkedin ]
Te Atiawa
Technologist
Multi skilled immersive media technician - 360°, 3D, visuals (LED & projection) & animation.
Oscar is a qualified Mathematician (BSc with a post grad’ Teaching degree) & is renown for his work in live sports visuals for premium sporting events - cricket, rugby, netball & football. Presently teaching Mathmatics at Secondary School level.
Oscar is the only individual shareholder of iSPARX™ & is a Founder.
[ Linkedin ]
Te Atiawa
Production Assistant
Researcher, developing mApp content protocols.
*studied Law & completed a BA in History at Victoria University of Wellington. Football fan - Manchester City follower & an avid chess competitor.
[ Linkedin ]
Antony Smith, better known by his stage/producer name "Antsmif" is an award-winning composer and sound designer. He works with a wide range of artists and film makers bringing their film projects to life through music and sound.
Ants is a multi-instrumentalist and has toured the globe with a number of live acts including kiwi band Salmonella Dub. He combines his skills from stage to studio making pictures sing.
[ more ] Linkedin
Studio Manager / Developer
bass
occasionally drums
SFX = visuals + audio
Bachelor of Design with Honours - Spatial Design
[ Linkedin ]
Primarily a Finance Industry background Sam has a double life working on iSPARX™ digital projects as a contractor / JV partner.

Thackery works with private art collectors, artists & institutions on digital & digitised catalogues.
Calgary, Alberta based; Director of iSPARX™ Innovation Inc.
With over 16 years of professional experience in graphic design, photography, and image creation, I specialize in using blockchain technology to expand artists' market presence. As the founder of Boris Walks Alone Art, my company facilitates artist onboarding onto blockchain platforms, linking them with collectors and enthusiasts globally.

I am committed to curating and presenting digital art. The artists we represent have been showcased in prominent locations including Miami, New York, LA, Amsterdam, and across Canada. My passion lies in empowering artists, driven by my own creative background and longstanding affinity for the arts.
Production Manager
Responsible for immersive media live sites & installations, broadcast & live productions & site requirements.
Aaron presently tours internationally with Paris Goebel & The Palace Dancers & leads a team that are involved with the largest tours, productions & events in Aotearoa.
Aaron is a Director of independent live production company NJL Productions.
www.notjustlights.com
[ Linkedin ]
Videographer

Little Universe aka Paascalino creates music videos, live streams and short documentaries. Roll & weave stories.|
Paascalino is the Principal of independent media production house LITTLEUNIVERSE

Our man Paasca is domiciled in Europe between London, Paris & Berlin.
www.littleuniverse.space
[ Linkedin ]

whakamihi | acknowledgements

In the spirit of respect, reciprocity and truth, we honour and acknowledge Moh’kinsstis, and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Iyarhe Nakoda and Tsuut’ina nations.

We acknowledge that the territory we work from is home to the Otipemisiwak Métis Government of the Métis Nation within Alberta District 6. Finally, we acknowledge all Nations – Indigenous and non – who live, work and play on this land, and who honour and celebrate this territory.

This sacred gathering place provides us with an opportunity to engage in and demonstrate leadership on reconciliation. Thank you for your enthusiasm and commitment to join our team on the lands of Treaty 7 territory.

The Ngāti Toa Rangatira area spans the Cook Strait. It covers the lower North Island from the Rangitikei in the north and includes the Kapiti Coast, Hutt Valley, and Wellington areas, as well as Kapiti and Mana Islands. It includes large areas of the Marlborough Sounds and much of the northern South Island.

iSPARX™ is majority Māori & Indigenous owned & operating business with a predominantly Māori & Indigenous management.
We are an equal opportunities employer.

James Norling

Audrey Holyoake

Joff Rae

Ethan Wimsett

Ryan Wildeman

Cole Holyoake

AntSmif

Oscar Holyoake

Jennifer Armand

Bram Holyoake

Regan Tamanui

Sam Thackery

Aaron Hobman

Paascalino Schaller