*the team
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Joff Rae
Executive Producer
iSPARX™ CIO / Director
Porirua, Aotearoa NZ -
Audrey Holyoake
Designer
iSPARX™ Administration
Porirua, Aotearoa NZ -
James Norling
Lead Developer
iSPARX™ CTO
Porirua, Aotearoa NZ -
Ryan Wildeman
VP Sales - iSPARX™ INC.
Slang Social Media Corp.
Calgary, Alberta Canada -
Danah Arnold
Account Manager
iSPARX Innovation Inc.
Calgary, Alberta Canada -
Cole Holyoake
Advisor / Design / UI/UX
Cole Holyoake Design
Christchurch, Aotearoa NZ -
AntSmif
Producer / Audio
AntSmif Audio / NVLP
Sydney, NSW Australia -
Bram Holyoake
Production Assistant
BMH-K / iSPARX™
Porirua, Aotearoa NZ -
Ethan Wimsett
Studio Manager
iSPARX™ / GMA
Porirua, Aotearoa NZ -
Oscar Holyoake
Consultant / Owner
iSPARX™
Auckland, Aotearoa NZ -
Arthur Cabral.
Developer - Full Stack
*sub contractor / jv partner
Recife, Pernambuco, Brazil -
Regan Tamanui
Street Artist
HA-HA creative PTY
Perth Western Australia -
Aaron Hobman
Production Manager
NJL Productions
Auckland, Aotearoa NZ -
WE'RE HIRING
Full Stack Developers
*remote optional -
WE'RE HIRING
Researchers / Producers
*remote optional
kō wai mātau | who we are:
BOLD innovation, IMMERSIVE media experiences and GREGARIOUS community values.
iSPARX™ is a premium digital Immersive Media Agency.
iSPARX™ is an Immersive Media Agency established in anticipation of 6G and CPS.
iSPARX™ creates sophisticated cross platform index applications for Immersive Media Experiences primarily for the Arts and Culture sector.
WHĀINGA | MISSION STATEMENT
“changing the way we interact with the World”
Our team creates bespoke immersive media products and services that are focused on 22nd century business, always conscious of how the decisions and products we make today will benefit people and the environment seven generations in the future.
TŌ MĀTOU MAHI | WHY WE EXIST:
iSPARX™ works with developers, artists, art agents, art collectors, musicians, performers, entertainers and event producers to disrupt and challenge practices in the creative sector.
TŌ MĀTOU TŪĀKIRI ME ŌNĀ TIKANGA | OUR BRAND VALUES and ETHICS
Our brand is informed by Indigenous values of stewardship and self-determination.
These include:
Tino Rangatiratanga - Sovereignty of data and creative self-determination.
Whai Oranga o te Taiao - Sustainability of ecology and technology.
Mana - Reputational power of our clients and users.
Ngākau pono - Integrity in the people and products we work with.
TŌ MĀTOU PAKIHI | OUR PRODUCTS and SERVICES
We provide digital design and development services in Immersive Media involving advanced applications of augmented reality (AR/VR/XR), positioning, streaming, 360° media and 3D models including photogrammetry primarily to the Arts and Culture sector.
*the team
| Aotearoa New Zealand - Porirua | Auckland | Christchurch | Australia - Sydney | Melbourne | Perth | Indonesia - Bali | Brazil - Recife | Canada - Calgary | USA - Los Angeles |
*6 time zones
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Executive Producer
iSPARX™ CIO / Director
Porirua, Aotearoa NZTe Atiawa
Producer & Creative / New Media Artist with international cognisance in experiential media, arts & entertainment / developer of creative projects //
/ active in Wellington, New York, Melbourne & elsewhere / of Ati Awa / Ko Taranaki te māunga / from Aotearoa / live in New Zealand / reside in Wellington / produce via New York & Melbourne / work from home, office & studio / creative by any means necessary! / Guilty of ART!//
Chief Innovation & Executive Producer - plays a crucial internal and external role. Internally, the cultural leader in the office: introducing energy, excitement and information to the larger team, while acting as a leader across projects and supporting the Design Manager. Externally, presents as a creative and strategy leader: someone who can articulately analyse a problem, craft a winning solution and then wrap said solution in the most useful, usable and delightful way possible.
[ Linkedin ] [ VCF contact ]
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Designer
iSPARX™ Administration
Porirua, Aotearoa NZQualifications in Visual Communication & Graphic Design with 25 years in live & content production. Her role in the business is to bring a practical sensibility to the daily operations; she paints acrylics, pop art & stamp images on chairs - specifically Arne Jacobson butterfly chairs.
Audrey represents the interests of JACOB Industries.
“I have been fortunate to have a number of roles over the years; from these opportunities it has given me a diverse range of skills.
My passion is in the arts and I enjoy most things creative.
I am always motivated to work to a high standard.”
[ Linkedin ]
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Lead Developer
iSPARX™ CTO
Porirua, Aotearoa NZCTO for iSPARX™ - hacker, brilliant coder & developer; graduated from Massey University with a Bachelors of Design with Honours - Spatial Design.
James has led code for all the iSPARX™ innovation, development & product.
Obsessive work ethic - “it’s got to be fun & the interesting!”
[ Linkedin ]
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VP Sales - iSPARX™ INC.
Slang Social Media Corp.
Calgary, Alberta Canada
Founder of GigBox. -
Account Manager
iSPARX Innovation Inc.
Calgary, Alberta Canada*information pending - appointed Director iSPARX™ Innovation Inc. - 1 April 2025
-
Advisor / Design / UI/UX
Cole Holyoake Design
Christchurch, Aotearoa NZTe Atiawa
Experienced UI/UX Designer with a demonstrated history of working across multiple industries. Graduate of Design Innovation majoring in Industrial Design, Cole went from designing interfaces for physical products to interfaces for the digital space. Skilled in User Experience, Design Development and Management.
Cole is presently Lead Designer for Wellington based Digital Agency Paperkite where he also fulfils the role of Product Owner for their client BP; is a front end UI/UX Designer for UK based Ai Search Engine venture SimSage; & maintains his own illustrations, graphics & industrial design practice.
Cole works remotely from his studio in Christchurch.
“I am a passionate designer who likes to create things that are unique to me and that will improve the lives of people around me. I really believe in the idea of Design Thinking and using creativity as an opportunity for growth both within myself and the world around me.”
[ Linkedin ]
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Producer / Audio
AntSmif Audio / NVLP
Sydney, NSW Australia
ATMOS studio NVLP / GMA
Antony Smith, better known by his stage/producer name "Antsmif" is an award-winning composer and sound designer. He works with a wide range of artists and film makers bringing their film projects to life through music and sound.Ants is a multi-instrumentalist and has toured the globe with a number of live acts including kiwi band Salmonella Dub. He combines his skills from stage to studio making pictures sing.
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Production Assistant
BMH-K / iSPARX™
Porirua, Aotearoa NZ -
Studio Manager
iSPARX™ / GMA
Porirua, Aotearoa NZ -
Consultant / Owner
iSPARX™
Auckland, Aotearoa NZTe Atiawa
Multi skilled immersive media technician - 360°, 3D, visuals (LED & projection) & animation.
Oscar is a qualified Mathematician (BSc with a post grad’ Teaching degree) & is renown for his work in live sports visuals for premium sporting events - cricket, rugby, netball & football. Presently teaching Mathmatics at Secondary School level.
Oscar is the only individual shareholder of iSPARX™ & is a Founder.
[ Linkedin ]
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Developer - Full Stack
*sub contractor / jv partner
Recife, Pernambuco, Brazil -
Street Artist
HA-HA creative PTY
Perth Western Australia -
Production Manager
NJL Productions
Auckland, Aotearoa NZ
whakamihi | acknowledgements
In the spirit of respect, reciprocity and truth, we honour and acknowledge Moh’kinsstis, and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Iyarhe Nakoda and Tsuut’ina nations.
We acknowledge that the territory we work from is home to the Otipemisiwak Métis Government of the Métis Nation within Alberta District 6. Finally, we acknowledge all Nations – Indigenous and non – who live, work and play on this land, and who honour and celebrate this territory.
This sacred gathering place provides us with an opportunity to engage in and demonstrate leadership on reconciliation. Thank you for your enthusiasm and commitment to join our team on the lands of Treaty 7 territory.
The rohe of Ngāti Toa Rangatira spans both Te Ika-a-Māui and Te Waipounamu, extending from the Rangitīkei River in the north across the Kāpiti Coast, the Hutt Valley, and Te Whanganui-a-Tara (Wellington), including Kāpiti and Mana Islands. This rohe encompasses significant parts of the Marlborough Sounds and much of northern Te Waipounamu. Within Te Whanganui-a-Tara, Ngāti Toa shares mana whenua responsibilities alongside Te Āti Awa and Taranaki Whānui.
Te Āti Awa and Taranaki Whānui hold deep ancestral ties to this region, particularly within Te Whanganui-a-Tara and the Hutt Valley, stemming from their historic migrations and continued cultural presence. Recognition of these iwi and their enduring kaitiakitanga is vital to all activities and initiatives taking place within their rohe.
iSPARX™ is majority Māori & Indigenous owned & operating business with a predominantly Māori & Indigenous management.
We are an equal opportunities employer.
ready to work with us?
mahi ngātahi | our partners
COLEHOLYOAKE
Experienced UI/UX Designer with a demonstrated history of working across multiple industries. Graduate of Design Innovation majoring in Industrial Design.
guerrillamedia.agency (GMA)
From our 6G production studios we create immersive media content for engaging indigenous brand, education & arts ‘real time’ experiences.
NJL Productions
NJL Productions Limited - “Not Just Lights” is your premium event production company specialising in lighting, power reticulation & hybrid event systems
PLATFORM Calgary
Platform Calgary is a non-profit, member based organization. Our mandate is to bring together the resources of Calgary's tech ecosystem to help startups launch and grow at every step of their journey, from ideation to scale.
ready to work with us?