*from Screens to Spaces
“the magical experience of AR+IQ *powered by iSPARX™
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Kereama Taepa 'Whakairo' | ART & CULTURE
CASE STUDY : Kereama Taepa - Whakairo
BRIEF : AR+artist™ mApp - geospatial AR; location specific spatial AR installation.
DATE : 2025
CLIENT : Kereama Taepa -
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2018 Latin Billboard Music Awards | ENTERTAINMENT
CASE STUDY : 2018 Billboard Latin Music Awards
BRIEF : Incorporate an AR element to the Telemundo App (27 Million users); spanish & english.
DATE : 2018
CLIENT : Two Goats Agency New York for NBC Universal / Telemundo -
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BP / EY Seren POC | RETAIL
CASE STUDY : BP AR project
BRIEF : AR - POC location specific spatial AR using BLE beacons & magnetic field mapping.
DATE : 2018
CLIENT : TWO GOATS Agency New York for EY Seren representing BP UK -
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sweetorange.app | ENTERTAINMENT
CASE STUDY : www.sweetorange.app
BRIEF : AR+guide event system + iNViTE ticketing system
DATE : ~ 2025
CLIENT : iSPARX™ - an iSPARX™ R&D project -
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Māori Kiwifruit Growers | PRODUCT LAUNCH
CASE STUDY : MKGI Dubai UAE Campaign
BRIEF : Māori Kiwifruit Growers Dubai UAE Campaign; AR+web interaction for collectible trading cards.
DATE : 2025
CLIENT : Māori Kiwifruit Growers Dubai UAE Campaign; *for RUN Agency -
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resonate.land & Te Wā | INSTALLATION
CASE STUDY : resonate.land AR+story™ mApp
BRIEF :resonate.land – Geolocated Binaural Audio Experiences *by NVLP | GMA | iSPARX™
DATE : 2025 - present
CLIENT : NVLP | GMA comissioned - private -
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Chris Cuffaro | ART & CULTURE
CASE STUDY : Chris Cuffaro Greatest Hits
BRIEF : Bespoke AR+artist™ App + featured modules
(streaming, custom 110B Polaroid emulator, catalog, etc.)
DATE : 2023 to present
CLIENT : Chris Cuffaro -
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Matariki.App | ART & CULTURE
CASE STUDY : Matariki.App
BRIEF : AR+guide + event system - sweetorange.app iNViTE™ payment & ticketing
DATE : 2024 - present
CLIENT : Independent Māori venture - gifted to Indigenous -
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AR+IQ | PLATFORM
CASE STUDY : AR+IQ platform
BRIEF : Redefined XR/AR/Ai/spatial platform
DATE : ~ 2025
CLIENT : iSPARX™ - an iSPARX™ R&D project >> AR+IQ GPT
*from Screens to Spaces
The evolution of human-computer interaction is accelerating. For decades, we've engaged with digital experiences through screens - flat, two-dimensional interfaces that disconnect us from our physical environment.
AR+IQ represents a fundamental shift: the intelligence layer that transforms the real world itself into an interactive, responsive medium. This transition is not speculative - it's already underway with mature technology, ready devices, and accelerating enterprise demand.
Adaptive AI
Agents
Intelligent systems that understand context and user intent in real-world environments
Geospatial Anchoring
Precise location-based digital content that integrates seamlessly with physical spaces
Co-Creation &
Storytelling
Collaborative tools that enable creators and audiences to shape immersive narratives together
*preview our next installation concept
*download the Greatest Hits App
*powered by iSPARX™
