•customised / dynamic splash screen
•complex menu system
•dynamic media system - story environments & digital experiences
*scenes are one environment or interactive scene; conditions may apply; limited to 12 scenes.
/AR+module options *conditions apply
•AR commerce carts
AR elements
•3D models (static)
•2D text & image
•flat plane & targets
•animated 3D models
•multiple models / assets
•360 video / portals
•3D navigation & function in scenes
>> AR+module options - content from $200/module scenes//
•notifications • location services • transactions
•delivers 200,000 asset downloads / month
Ongoing subscription $NZ199 / month *billed annually
Kereama Taepa
Urenui
From the series A Monumental Critique: A Counter Colonising Project
Augmented Reality installation, location-based digital intervention, mobile application (iOS/Android)
Audio: no say by Mobygratis
Description
Urenui is part of Kereama Taepa’s ongoing series A Monumental Critique: A Counter Colonising Project, which interrogates colonial monuments through the lens of Māori cultural narratives and visual language. The series reimagines iconic Western landmarks by digitally superimposing new Indigenous monuments above them, accessible only through augmented reality in situ.
The work draws a critical parallel between the Eiffel Tower—unveiled in 1889 during the World Fair as a symbol of French industrial achievement—and the kākā pōria, a traditional Māori device used by ancestors to restrain and capture birds for sustenance. While the Eiffel Tower commemorated the centenary of the French Revolution, the same event also featured a so-called “human zoo” in which people were caged for public display. This juxtaposition between technological celebration and human confinement informs Taepa’s commentary on colonial power structures, control, and the extraction of wealth at the expense of Indigenous cultures.
Conceptual Framework
Through acts of digital renaming and spatial re-inscription, A Monumental Critique asserts Māori presence in spaces historically dominated by colonial narratives. The Indigenous monuments—derived from the visual forms of Māori carving and design—are intended both as humorous subversions and as pointed critiques of colonial dominance.
Technical Requirements
The work is geo-locked and viewable only on location in Paris via the artist’s mobile application (available on Apple Store and Google Play), accessed through the “gallery > find” navigation. The augmented reality monument is anchored precisely to its corresponding Western landmark.
Audio
The installation incorporates the track no say by Mobygratis (mobygratis.com).
Keywords
Māori art, augmented reality, counter-monument, decolonisation, Indigenous narratives, digital intervention, public art, geospatial media.
*modular immersive media - add different AR+modules to create your own customised AR+App including location & streaming.
< book a 30 min free consultation >