Strategic Collaboration

Opportunity

As live entertainment enters a new era shaped by immersive technology and heightened guest expectations, SHAPE has rightly identified the need to evolve fan engagement strategies through intelligent, experience-led design. iSPARX™ proposes a strategic partnership, bringing its AR+IQ platform into alignment with SHAPE’s vision to redefine the future of live.

SHAPE’s “Future of Live” report outlines a clear shift toward liquid expectations, where audiences expect real-time, personalised, cross-platform interactions. AR+IQ is purpose-built to address this.

Multi-user AR experiences

rooted in spatial computing and AI

Real-time analytics

for adaptive audience interaction

Geospatial content anchoring

for location-specific storytelling

SaaS model

for scalable integration across venues and events

SHAPE focus

  • Guest Experience (GX)

  • Emerging Technology (AR, AI, Metaverse)

  • Environmental & Social Impact

AR+IQ match

  • AR+concierge™ + AR+story™ modules for adaptive, emotive engagement

  • Modular XR platform with Unity SDK, AI agents, and multi-platform support

  • Lightweight architecture aligned with UN SDGs and kaupapa Māori ethics

  • 1. Sports & Entertainment Events

    Fan mApp with avatar-led navigation, immersive media, ticketing.

  • 2. Venue Experience Indexing

    AR+guide™ for wayfinding, personalisation, and push-content.

  • 3. Live Data Visualisation + Brand Activation

    Dynamic CMS with real-time audience metrics and branded overlays

Delivery Model

AR+IQ is delivered via a modular architecture

  • White-label apps or integration into SHAPE client ecosystems

  • Partner templates with branded UX/UI options

  • Training + support for SHAPE’s design and delivery teams

Investment & Commercial Terms

We propose a co-investment structure

  • Equity or license-based access to AR+IQ templates

  • Revenue sharing on commercial rollouts

  • Joint IP development on unique event/venue features

Estimated initial capital: $75K–$200K per vertical (event, venue, or network), adaptable based on rollout scale.

Next Steps

We recommend a Discovery Sprint

  • Identify 1–2 live opportunities within SHAPE’s 2025 calendar.

  • Define KPIs for AR+IQ deployment (e.g. engagement uplift, NPS, revenue).

  • Align stakeholders on co-design and implementation timelines.

*co-design the next phase of intelligent guest experience

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