Strategic Collaboration
As live entertainment enters a new era shaped by immersive technology and heightened guest expectations, SHAPE has rightly identified the need to evolve fan engagement strategies through intelligent, experience-led design. iSPARX™ proposes a strategic partnership, bringing its AR+IQ platform into alignment with SHAPE’s vision to redefine the future of live.
Opportunity
SHAPE’s “Future of Live” report outlines a clear shift toward liquid expectations, where audiences expect real-time, personalised, cross-platform interactions. AR+IQ is purpose-built to address this.
Multi-user AR experiences
rooted in spatial computing and AI
Real-time analytics
for adaptive audience interaction
Geospatial content anchoring
for location-specific storytelling
SaaS model
for scalable integration across venues and events
SHAPE focus
Guest Experience (GX)
Emerging Technology (AR, AI, Metaverse)
Environmental & Social Impact
AR+IQ match
AR+concierge™ + AR+story™ modules for adaptive, emotive engagement
Modular XR platform with Unity SDK, AI agents, and multi-platform support
Lightweight architecture aligned with UN SDGs and kaupapa Māori ethics
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1. Sports & Entertainment Events
Fan mApp with avatar-led navigation, immersive media, ticketing.
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2. Venue Experience Indexing
AR+guide™ for wayfinding, personalisation, and push-content.
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3. Live Data Visualisation + Brand Activation
Dynamic CMS with real-time audience metrics and branded overlays
Delivery Model
AR+IQ is delivered via a modular architecture
White-label apps or integration into SHAPE client ecosystems
Partner templates with branded UX/UI options
Training + support for SHAPE’s design and delivery teams
Investment & Commercial Terms
We propose a co-investment structure
Equity or license-based access to AR+IQ templates
Revenue sharing on commercial rollouts
Joint IP development on unique event/venue features
Estimated initial capital: $75K–$200K per vertical (event, venue, or network), adaptable based on rollout scale.
Next Steps
We recommend a Discovery Sprint
Identify 1–2 live opportunities within SHAPE’s 2025 calendar.
Define KPIs for AR+IQ deployment (e.g. engagement uplift, NPS, revenue).
Align stakeholders on co-design and implementation timelines.
*co-design the next phase of intelligent guest experience
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Co-Development Proposal AR+IQ™ for Sports & Events
A Joint Venture between SHAPE & iSPARX™
Overview
We propose a strategic co-development between SHAPE and iSPARX™ to build a bespoke black-labeled AR+IQ™ solution tailored for the sports and live events industry.
This system will enable high-value real-time interaction, crowd-aware data, mobile-first engagement, and spatial audio/visual overlays - delivering a powerful fan and operations experience.
Project Scope
Platform: A custom-branded AR+IQ™ solution co-developed for Shape’s market position
Use Case: Venue navigation, live stats overlays, interactive fan content, branded sponsor activations
Tech Stack: Built on the proven architecture of AR+IQ platform with custom modules for stadiums and broadcast events
Deal Structure
Black Label Value: AUD $100,000 in development IP, R&D, and service delivery
Equity Structure: iSPARX™ holds 25 - 40% equity in the black-labeled venture
Brand Ownership: SHAPE retains brand lead and market positioning under its identity
Delivery Timeline: 6 - 9 months, with phased deployment in pilot venues
Optional Add-Ons
Shape+Audio: Integration with NVLP spatial audio for immersive in-seat experiences
Shape+Live: Real-time live production modules for content sync and crowd safety
Shape+Access: Add iNViTE™ ticketing and smart gate access for a full-stack solution
Strategic Benefits
SHAPE gains market leadership in immersive fan tech
iSPARX™ provides innovation framework and tech backbone
Shared - Licensing and export opportunities across global events and sports markets
We believe this venture will redefine digital engagement for stadiums and live events - and place SHAPE at the forefront of experiential sports technology.
case study : Northern Brave
The Super Smash is a men's domestic Twenty20 cricket competition in New Zealand. Since the 2018–19 season the Mens & Women's Super Smash run alongside each other.
The tournament consists of a double round-robin, with the top three teams qualifying for the play-offs.
6franchises12teams
men & women
32days64games
Northern Brave App – Key Fan Engagements
1. Fixtures, Wayfinding, and Event Navigation
Events Calendar with live fixtures, match schedules, and venue updates.
Geo-spatial AR Wayfinding for seamless navigation at stadiums and event locations.
Integration of venue maps, parking locations, and entry points for smooth fan movement.
2. Team Insights, News, and Live Data
Player Profiles with statistics, bios, and historical performance data.
Live Match Statistics including scores, milestones, and in-play updates.
Team News Hub covering announcements, interviews, and match reports.
3. AR Activations, Fan Rewards, and Exclusive Access
Augmented Reality Activations such as immersive match moments and interactive experiences.
Gamification & Collectibles with digital badges, player cards, or virtual trophies.
Fan Prizes & Exclusive Benefits including early ticket access, discounts, and special offers for engaged users.
