Strategic Collaboration

As live entertainment enters a new era shaped by immersive technology and heightened guest expectations, SHAPE has rightly identified the need to evolve fan engagement strategies through intelligent, experience-led design. iSPARX™ proposes a strategic partnership, bringing its AR+IQ platform into alignment with SHAPE’s vision to redefine the future of live.

Opportunity

SHAPE’s “Future of Live” report outlines a clear shift toward liquid expectations, where audiences expect real-time, personalised, cross-platform interactions. AR+IQ is purpose-built to address this.

Disclaimer

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Multi-user AR experiences

rooted in spatial computing and AI

Real-time analytics

for adaptive audience interaction

Geospatial content anchoring

for location-specific storytelling

SaaS model

for scalable integration across venues and events

SHAPE focus

  • Guest Experience (GX)

  • Emerging Technology (AR, AI, Metaverse)

  • Environmental & Social Impact

AR+IQ match

  • AR+concierge™ + AR+story™ modules for adaptive, emotive engagement

  • Modular XR platform with Unity SDK, AI agents, and multi-platform support

  • Lightweight architecture aligned with UN SDGs and kaupapa Māori ethics

  • 1. Sports & Entertainment Events

    Fan mApp with avatar-led navigation, immersive media, ticketing.

  • 2. Venue Experience Indexing

    AR+guide™ for wayfinding, personalisation, and push-content.

  • 3. Live Data Visualisation + Brand Activation

    Dynamic CMS with real-time audience metrics and branded overlays

Delivery Model

AR+IQ is delivered via a modular architecture

  • White-label apps or integration into SHAPE client ecosystems

  • Partner templates with branded UX/UI options

  • Training + support for SHAPE’s design and delivery teams

Investment & Commercial Terms

We propose a co-investment structure

  • Equity or license-based access to AR+IQ templates

  • Revenue sharing on commercial rollouts

  • Joint IP development on unique event/venue features

Estimated initial capital: $75K–$200K per vertical (event, venue, or network), adaptable based on rollout scale.

Next Steps

We recommend a Discovery Sprint

  • Identify 1 - 2 live opportunities within SHAPE’s 2025 calendar.

  • Define KPIs for AR+IQ deployment (e.g. engagement uplift, NPS, revenue).

  • Align stakeholders on co-design and implementation timelines.

*co-design the next phase of intelligent guest experience

60

/40


Co-Development Proposal AR+IQ™ for Sports & Events

A Joint Venture between SHAPE & iSPARX™

Overview

We propose a strategic co-development between SHAPE and iSPARX™ to build a bespoke black-labeled AR+IQ™ solution tailored for the sports and live events industry.

This system will enable high-value real-time interaction, crowd-aware data, mobile-first engagement, and spatial audio/visual overlays - delivering a powerful fan and operations experience.

Project Scope

  • Platform: A custom-branded AR+IQ™ solution co-developed for Shape’s market position

  • Use Case: Venue navigation, live stats overlays, interactive fan content, branded sponsor activations

  • Tech Stack: Built on the proven architecture of AR+IQ platform with custom modules for stadiums and broadcast events

Deal Structure

  • Black Label Value: AUD $100,000 in development IP, R&D, and service delivery

  • Equity Structure: iSPARX™ holds 25 - 40% equity in the black-labeled venture

  • Brand Ownership: SHAPE retains brand lead and market positioning under its identity

  • Delivery Timeline: 6 - 9 months, with phased deployment in pilot venues

Optional Add-Ons

  • Shape+Audio: Integration with NVLP spatial audio for immersive in-seat experiences

  • Shape+Live: Real-time live production modules for content sync and crowd safety

  • Shape+Access: Add iNViTE™ ticketing and smart gate access for a full-stack solution

Strategic Benefits

  • SHAPE gains market leadership in immersive fan tech

  • iSPARX™ provides innovation framework and tech backbone

  • Shared - Licensing and export opportunities across global events and sports markets

We believe this venture will redefine digital engagement for stadiums and live events - and place SHAPE at the forefront of experiential sports technology.


case study : Northern Brave


The Super Smash is a men's domestic Twenty20 cricket competition in New Zealand. Since the 2018–19 season the Mens & Women's Super Smash run alongside each other.

The tournament consists of a double round-robin, with the top three teams qualifying for the play-offs.

6franchises12teams

men & women

32days64games

Northern Brave App – Key Fan Engagements

1. Fixtures, Wayfinding and Event Navigation

  • Events Calendar with live fixtures, match schedules, and venue updates.

  • Geo-spatial AR Wayfinding for seamless navigation at stadiums and event locations.

  • Integration of venue maps, parking locations, and entry points for smooth fan movement.

2. Team Insights, News and Live Data

  • Player Profiles with statistics, bios, and historical performance data.

  • Live Match Statistics including scores, milestones, and in-play updates.

  • Team News Hub covering announcements, interviews, and match reports.

3. AR Activations, Fan Rewards and Exclusive Access

  • Augmented Reality Activations such as immersive match moments and interactive experiences.

  • Gamification & Collectibles with digital badges, player cards, or virtual trophies.

  • Fan Prizes & Exclusive Benefits including early ticket access, discounts, and special offers for engaged users.