Strategic Collaboration

As live entertainment enters a new era shaped by immersive technology and heightened guest expectations, SHAPE has rightly identified the need to evolve fan engagement strategies through intelligent, experience-led design. iSPARX™ proposes a strategic partnership, bringing its AR+IQ platform into alignment with SHAPE’s vision to redefine the future of live.

Opportunity

SHAPE’s “Future of Live” report outlines a clear shift toward liquid expectations, where audiences expect real-time, personalised, cross-platform interactions. AR+IQ is purpose-built to address this.

Disclaimer

This webpage and its contents are provided for design, demonstration, and concept purposes only. All information, visuals, and interactive elements are illustrative and may not represent final products, services, or experiences. iSPARX™, SHAPE, and associated companies make no warranties, express or implied, regarding the accuracy, completeness, or suitability of any content for commercial use. Nothing on this page constitutes a binding offer or agreement. All intellectual property remains the property of its respective owners. Any reproduction, redistribution, or commercial use without prior written consent is prohibited.

case study : Northern Brave


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Northern Brave App – Key Fan Engagements

1. Fixtures, Wayfinding, and Event Navigation

  • Events Calendar with live fixtures, match schedules, and venue updates.

  • Geo-spatial AR Wayfinding for seamless navigation at stadiums and event locations.

  • Integration of venue maps, parking locations, and entry points for smooth fan movement.

2. Team Insights, News, and Live Data

  • Player Profiles with statistics, bios, and historical performance data.

  • Live Match Statistics including scores, milestones, and in-play updates.

  • Team News Hub covering announcements, interviews, and match reports.

3. AR Activations, Fan Rewards, and Exclusive Access

  • Augmented Reality Activations such as immersive match moments and interactive experiences.

  • Gamification & Collectibles with digital badges, player cards, or virtual trophies.

  • Fan Prizes & Exclusive Benefits including early ticket access, discounts, and special offers for engaged users.