Strategic Collaboration
As live entertainment enters a new era shaped by immersive technology and heightened guest expectations, SHAPE has rightly identified the need to evolve fan engagement strategies through intelligent, experience-led design. iSPARX™ proposes a strategic partnership, bringing its AR+IQ platform into alignment with SHAPE’s vision to redefine the future of live.
Opportunity
SHAPE’s “Future of Live” report outlines a clear shift toward liquid expectations, where audiences expect real-time, personalised, cross-platform interactions. AR+IQ is purpose-built to address this.
case study : Northern Brave
The Super Smash is a men's domestic Twenty20 cricket competition in New Zealand. Since the 2018–19 season the Mens & Women's Super Smash run alongside each other.
The tournament consists of a double round-robin, with the top three teams qualifying for the play-offs.
6franchises12teams
men & women
32days64games
Northern Brave App – Key Fan Engagements
1. Fixtures, Wayfinding, and Event Navigation
Events Calendar with live fixtures, match schedules, and venue updates.
Geo-spatial AR Wayfinding for seamless navigation at stadiums and event locations.
Integration of venue maps, parking locations, and entry points for smooth fan movement.
2. Team Insights, News, and Live Data
Player Profiles with statistics, bios, and historical performance data.
Live Match Statistics including scores, milestones, and in-play updates.
Team News Hub covering announcements, interviews, and match reports.
3. AR Activations, Fan Rewards, and Exclusive Access
Augmented Reality Activations such as immersive match moments and interactive experiences.
Gamification & Collectibles with digital badges, player cards, or virtual trophies.
Fan Prizes & Exclusive Benefits including early ticket access, discounts, and special offers for engaged users.
