BEEP - a proof of concept.

Written By JoFF Rae

iSPARX™ was provided a short brief - retail, AR engagement (“probably 200 retail locations - tops!”).

 
 

To our surprise the brief was a POC for BP with consideration for scale & installation of the BP Global network & 18,500 outlets… with 6 weeks to deliver a POC functional App tested at a location - Melbourne; 3 x 2 week sprints; multiple sets of International flights across 3 continents & with an entourage of 12 (6 x iSPARX™, 2 x Two Goats, 2 x EY & 2 key BP contacts).

November 2018 the iSPARX™ were flying to Melbourne after a whirlwind 6 weeks of 3 x 2 week sprints developing a concept for BP - British Petroleum.



JoFF Rae

Producer & Creative / New Media Artist with international cognisance in experiential media, arts & entertainment / developer of creative projects // of Ati Awa / Ko Taranaki te māunga / from Aotearoa / live in New Zealand / reside in the Wellington region / produce via Auckland / work from home, office & studio / presently active in Auckland, Wellington, Calgary, New York, LA, Melbourne & elsewhere / working on working remotely from Costa Del Sol / creative by any means necessary! / Guilty of ART!//

http://www.isparx.group
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