🍊 Sweet Orange Launches in Aotearoa with Flavour, Tech & Whānau Vibes
Aotearoa — A new era of live music experience has officially landed.
Sweet Orange has launched in Aotearoa, introducing a next-generation music tech platform that brings together independent ticketing, immersive AR+IQ experiences, and community-first engagement — all designed to give artists, venues and audiences greater autonomy.
Built as a full-stack ecosystem rather than “just another app”, Sweet Orange connects fans, artists, promoters and venues through a unified platform powered by an upgraded web CMS and a suite of mobile tools. The system is now live and actively seeking venues to participate in upcoming pilot activations across the country.
Built for Independence, Designed for Connection
Sweet Orange is intentionally decentralised. It removes reliance on legacy ticketing intermediaries and returns control — and margin — to the people creating the culture.
Through the fan-facing Sweet Orange Juice app, audiences can:
🎟️ Purchase tickets directly with low fees and no middlemen
🧢 Access exclusive merchandise drops
📱 Unlock AR-triggered content and location-based experiences
🤝 Connect directly with artists and events they care about
Behind the scenes, artists, promoters and venues operate through Backstage Pass, a professional toolset for managing bookings, EPKs, digital contracts, audience data and event operations — all supported by Sweet Orange’s newly upgraded web CMS for streamlined content, ticketing and asset management.
For premium and enterprise use, myblack.app offers a black-label environment with verified credentials, private access controls and advanced merch and guest management.
A Platform Ready for Pilots
With the core platform now live, Sweet Orange is actively looking for independent venues, collectives and promoters interested in hosting pilot activations. These pilots are designed to test and refine:
Independent, mobile-first ticketing
Venue-owned data and audience relationships
AR-enhanced live experiences
Integrated merch, food and community offerings
Events can range from intimate gigs and DJ nights through to multi-artist showcases and regional festivals — all without surrendering control to corporate platforms.
A Homegrown Model for Music Futures
Sweet Orange represents a deliberate shift away from extractive event tech models. It is built around values of manaakitanga, cultural respect, and creative independence, supported by advanced technology developed in collaboration with iSPARX™.
Rather than scaling at the expense of community, the platform is designed to grow through trust, partnerships and shared success — giving artists and organisers the tools to build sustainable futures on their own terms.
🍊 Sweet Orange is now live
🎧 Download Sweet Orange Juice on iOS & Android
🌐 Join the movement: www.sweetorange.app
