Premium
BLACK LABEL
EXPERIENCE
myblack.app is the exclusive premium tier of Sweet Orange, providing elite industry professionals with unparalleled access, verification, and advanced tools.
Verified Contact Listings
Exclusive access to a meticulously vetted directory of premium acts, promoters, and music professionals.Advanced Verification System
Digital credentials for crew, artists, staff, and VIP access, including secure AAA (All Access Area) passes.Premium Merchandise Management
Tools for managing and selling exclusive, high-value merchandise through private channels.Premium Subscription Ticketing
Advanced features for managing VIP packages, fan club pre-sales, and dynamic pricing for premium experiences.
STAGE DOOR
Sweet Orange - the industry professional app that streamlines booking, management, and data insights for bands, promoters, and venues.
Booking & Gig Management
Create and manage event listings, process applications, send direct offers, and handle digital contracts.
Comprehensive EPKs
Upload and manage Electronic Press Kits with streaming media, photos, bios, and technical riders.AI-Powered Insights
Access predictive analytics, real-time sentiment analysis, and talent discovery tools.iNVITE™ Integration
Configure white-label ticketing, monitor sales data, and gain audience insights.
• myblack.app - technologies / innovation
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AR+IQ *powered by iSPARX™ is the tech behind myblack.app. It’s made up of two smart tools: mApp and iNViTE™ ticketing. Together, they help run events smoothly - making sure the right people are in the right places, and everything works in real time.
This system is built to be secure, flexible, and easy to use, even in complex live environments.
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The myblack.app mApp is a mobile app that knows who you are and what you need at an event.
Whether you’re a fan, an artist, or crew, the app adjusts based on your role. It can show you where to go, give you access to spaces, and even share live content. It works online and offline and keeps your data safe with strong privacy features.
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iNViTE™ is more than a ticket - it’s your pass to everything at the event.
Each ticket is linked to your verified identity and role, so only the right people get access to certain areas. It helps prevent ticket fraud and keeps things secure. iNViTE™ also updates in real time, so it can send alerts or change access if needed.
• myblack.app art & print / exhibitions
• myblack.app events / concerts + shows
• myblack.app installations + engagement audio + music
• myblack.app installations + engagement concepts
• myblack.app installations + engagement production
Tauranga Art Gallery - Opening
108 Willow Street, Tauranga
< link a >. < link b >
November 2024
Artist : Kereama Taepa
Multi User AR+ Installation
tech : AR+ geospatial, UWB and BLE beacons, AR+ target; AR+artist™ App on iOS and Android. Built on Unity with the iSPARX™ SDK + CMS; *powered by iSPARX™
• myblack.app - merchandise / culture
• myblack.app - premium integrated ticketing system
the generous
offer
art +culture
myblack.app
your own black label app - myblack.app
myblack.app x AR+ geospatial + collectibles + binaural / mApp
Whether you’re a fan, an artist, or crew, the app adjusts based on your role.
It can show you where to go, give you access to spaces, and even share live content. It works online and offline and keeps your data safe with strong privacy features.
ticketing / verification
myblack.app x sweet orange iNViTE™ ticketing + verification technologies.
sweet orange iNViTE™ is more than a ticket - it’s your pass to everything at the event.
Each ticket is linked to your verified identity and role, so only the right people get access to certain areas. It helps prevent ticket fraud and keeps things secure. iNViTE™ also updates in real time, so it can send alerts or change access if needed.
event / exhibition
myblack.app exhibitions curate thematic shows powered by public augmented reality.
Each exhibition connects digital and physical spaces - turning streets, venues, or galleries into immersive, interactive experiences.
Every exhibition strengthens the brand’s creative vision - using public AR to bring stories to life, engage audiences, and activate space.
We have the technology to help you build your crowd. Whether you’re running arts exhibitions, live events, or entertainment experiences - myblack.app gives you the tools to grow your audience with public AR, data insights and creative storytelling.
Co-Development Proposal
AR+IQ™ for Arts, Culture & Live Events
A Strategic Venture for Artists & Promoters *powered by iSPARX™
Overview
A strategic co-development between arts and entertainment promoters and iSPARX™ to create a bespoke, black-labeled AR+IQ™ solution tailored for exhibitions, festivals, and live events.
This system uses the proven backbone of sweetorange.app, combined with the cultural curation of myblack.app, to deliver real-time audience interaction, crowd-aware data, and immersive mobile-first experiences with AR overlays.
Project Scope
Platform: A white-labeled AR+IQ™ solution, co-developed and branded to suit each partner’s venue or festival identity
Use Cases: Spatial exhibition tours, live content overlays, interactive installations, branded AR activations
Technology: Built on sweetorange.app architecture with event-specific modules designed for cultural activations and mass audience interaction
Deal Structure
Black Label Value: AUD $100,000 in development IP, R&D, and service delivery
Equity Share: iSPARX™ holds 40% in the co-developed platform entity
Brand Ownership: Promoters retain full brand control and market identity
Timeline: 3 - 4 months delivery, with phased pilots in public or venue-based activations
Optional Modules
AR+Audio: Integration with spatial audio content for immersive storytelling
AR+Live: Real-time content syncing for performance and safety operations
AR+Access: Add iNViTE™ ticketing and smart access control for complete stack coverage
Strategic Benefits
Promoters gain early leadership in immersive event tech
iSPARX™ supplies the innovation and operational platform
Shared Growth: Licensing and export potential across arts, festivals, and international markets
This joint venture redefines audience engagement for arts, culture, and live experiences - placing promoters at the leading edge of creative technology.
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