AR+IQ by iSPARX™ transforms retail environments into intelligent, interactive spaces. Built on advanced spatial computing, it anchors digital content precisely in real-world locations—shop floors, product shelves, or event activations. Customers can view product information, try items virtually, or unlock promotions through their devices. Each interaction is captured ethically through real-time analytics, giving retailers insight into dwell time, user preferences, and sales impact. The AR+IQ SDK integrates seamlessly with existing apps or can operate as a white-label solution, supporting brands that want to merge storytelling, customer engagement, and measurable data within a single AR platform.

Using AR+IQ, retail experiences move beyond static displays into adaptive, personalised journeys. AI-driven agents act as digital concierges—greeting users, answering questions, and recommending products. Spatially anchored campaigns let brands transform any store into a responsive environment that reacts to movement and intent. From virtual store tours to product visualisation and gamified loyalty experiences, AR+IQ makes shopping intuitive, memorable, and data-rich. Designed for sustainability and scale, it supports phones, tablets, and AR glasses, creating a bridge between digital marketing, physical presence, and customer intelligence.