hybrid event statistics

Moving into 2021, planners are doubling down on virtual events, and the hybrid future of events is taking form. There are a lot of hybrid event ideas developing that will inspire event organizers across the globe. While the overwhelming majority of organizers believe we will see more hybrid events in 2021, the biggest concern for going hybrid will be safety. Check out the stats below and see why we’re confident the future is hybrid. 

• A staggering (97%) of event marketers believe we will see more hybrid events in 2021 than ever before. (Bizzabo, 2020)

• The majority (59.4%) of event marketers believe a hybrid solution that manages both virtual and in-person events will be a key part of their 2021 event strategy. (Bizzabo, 2020)

• The overwhelming majority (76.5%) of event marketers have never hosted a hybrid event. (Bizzabo, 2020)

• The majority (71%) of event marketers believe they have a clear understanding of what a hybrid event is. (Bizzabo, 2020)

• Event organizers reported 23.6% of their events in 2021 will include a virtual component and will be smaller local events with fewer than 25 attendees that require no air travel or hotel rooms. (AMEX, 2020)

• Just under half (41.1%) of event planners would only attend a physical event in-person if it was local. (Event MB, 2020)

• 55% of event organizers report that safety is the biggest obstacle for resuming in-person events. (Event MB, 2020)

• 35% of virtual and hybrid events would require the services of a full-service agency, which, depending on what is required, could provide presenter training, pre-recorded interviews, virtual studio space, and post-event, edited sessions made available to attendees. (AMEX, 2020)

• Half (50.7%) of executives think that in the future all live events will have a virtual dimension. (Marketing Charts, 2020)

• 67% of event organizers reported that their meetings and events policy contained explicit language around safety and security. (AMEX, 2020)