SLANG SOCIAL MEDIA Corp
Slang Social Media Corp. (SSMC) is an innovative technology company headquartered at the Platform Calgary Innovation Centre in Calgary, Alberta, Canada. As an active member of the Platform Calgary network, SSMC thrives within a vibrant ecosystem dedicated to fostering innovation, entrepreneurship, and technological advancement. The company is known for developing cutting-edge software solutions and digital platforms, including the flagship application, GigBox.
Slang Social Media Corp (SSMC) Profile Overview
Key Projects
SSMC spearheads GigBox, a versatile mobile application designed to connect artists, venues, and fans. This platform simplifies event management, booking, and promotion, integrating advanced tools like AR+ capabilities and ticketing systems. GigBox is a collaborative project between SSMC and its strategic partner, iSPARX Group, a New Zealand-based software development firm  .
Collaborative Mission
As part of its broader mission, SSMC is dedicated to advancing software development in Canada through collaboration with international partners like iSPARX. The partnership exemplifies cross-border innovation, bringing together Canadian expertise in digital solutions with global development capabilities  .
Platform Calgary Membership
Through its affiliation with Platform Calgary, SSMC contributes to and benefits from a supportive environment for technology startups and growth-stage companies. This affiliation underscores its commitment to fostering local talent and driving technological progress within Canada.
Focus Areas
Innovation in Music and Entertainment: GigBox integrates AR technologies and advanced ticketing features to revolutionize how events are organized and experienced  .
Ethical Development and Sustainability: The company emphasizes ethical considerations in software use and development, including robust data protection measures and user-centric design .
International Collaboration: Partnerships with firms like iSPARX and joint efforts in AR+ innovation contribute to SSMC’s growing influence in the global tech industry  .
Leadership
Ryan Davidson, CMO & Founder
Ryan Wildeman, CTO & Founder
Brent Fermaniuk, CEO & Founder
Together, they drive SSMC’s vision of creating sustainable, impactful software platforms that bridge global communities.
This profile reflects SSMC’s commitment to innovation, ethical practices, and community engagement, making it a key player in Canada’s tech ecosystem.
iSPARX™ SYSTEM
iSPARX™ - Immersive Space Programme Augmented Reality Exchange is a configurable dynamic catalogue of 360° & immersive media content & 3D augmented reality assets for modular & custom mobile & browser applications.
• the system merges interactive assets with responsive user preferences.
• our intuitive web studio enables users to create & manage assets.
Business Relationship Structure Between iSPARX™ and Slang Social Media Corp (SSMC)
1. Ownership Structure
iSPARX Group Ltd. holds a 25% ownership stake in Slang Social Media Corp. (SSMC).
The partnership integrates iSPARX’s expertise in software development with SSMC’s vision for cutting-edge digital platforms like GigBox.
2. Collaborative Roles and Responsibilities
SSMC (Slang Social Media Corp.)
Primary entity responsible for product conceptualization, branding, and market outreach.
Leads business development and stakeholder relationships in Canada.
Oversees the overall strategy for platform growth and user acquisition.
iSPARX Group Ltd
Provides software development and technical expertise, including backend systems, AR+ integration, and ticketing mechanisms.
Handles the iterative development process, including testing, deployment, and enhancement of the GigBox application  .
Collaborates weekly with SSMC to align on technical progress and deliverables.
3. Integration of Content Studios
TOIAGENCY (New Zealand)
Functions as a creative content studio to design and deliver high-quality visual and promotional assets.
Specializes in regional branding, marketing campaigns, and AR-focused storytelling.
HA-HA Creative (Australia)
Supports the project as a creative partner, focusing on innovative user engagement strategies.
Develops multimedia experiences and digital content to enrich GigBox’s offerings for artists and venues  .
4. Operational Model
Collaborative Development
iSPARX and SSMC work closely to define and implement development phases, ensuring timely delivery of GigBox updates and features .
Weekly meetings and detailed sprint schedules allow transparent communication and aligned execution.
Content Creation
TOIAGENCY and HA-HA Creative contribute creative assets that enhance GigBox’s interface, promotional materials, and AR modules.
These studios coordinate with both iSPARX and SSMC to ensure a cohesive user experience  .
5. Revenue Sharing and Intellectual Property
Revenue Model
SSMC retains ownership of the GigBox platform while sharing profits proportional to iSPARX’s ownership stake.
Revenue from content-related services (e.g., AR storytelling) is shared between the partners and content studios based on contractual agreements.
Intellectual Property (IP)
GigBox and its features, including AR+ modules, are co-developed but remain under SSMC’s brand.
Content-specific IP developed by TOIAGENCY and HA-HA Creative may be licensed to SSMC for exclusive use on the platform.
6. Strategic Goals
To leverage iSPARX’s development expertise and the creative resources of TOIAGENCY and HA-HA Creative to ensure GigBox’s success in the global market.
To establish GigBox as the premier platform for connecting artists, venues, and fans by blending technological innovation with compelling content  .
This relationship underscores a robust partnership that integrates technical development, creative content, and strategic business planning to maximize the impact of the GigBox platform.