case study : AR+guide™
Pou Whenua
- The Portrayal of Te Rauparaha
We’re building an interactive 3D map of Aotearoa to feature curated sculpture, land marks & locations for the story of Matahi Whakataka-Brightwell.
You can access Augmented Reality content on a mobile device, website, VR headset or a touch screen installation.

“We’re AR+ mapping Aotearoa”
Pou Whenua
- The Portrayal of Te Rauparaha
iSPARX™ is developing a scalable App to share the kōrero & stories of locations, landmarks & significant tāonga whakairo - carvings across Aotearoa.
We will select 24 locations to create interactive & immersive media experiences for mobile & web.
Starting with Tawatawa Reserve - the Pouwhenua of Te Rauparaha; & the Māori Rock Carvings at Lake Taupō offer exceptional opportunities of reference of Te Rauparaha writing the Haka ‘Kamate’ to building Rangiātea Church in Otaki…
Kia mau koe ki ngā kupu o ōu tupuna
“hold fast to the words of your ancestors”

Pou Whenua
- The Portrayal of Te Rauparaha
iSPARX™ will launch the first Toi Ārahitanga AR+guide™ mobile application for Tāonga Whakairo.
ROADMAP of the AR+guide™
A timeline of events:
2017 - iNDiGiNOUS - URBAN SHAMAN ABORIGINAL ART GALLERY, Winnipeg MB; Augmented Reality Tāonga ‘ARt’;
2018 - Billboard Latin Music Awards / Telemundo, NBC Universal; EY Seren for our New York based Agency & UK based International Corporate Client;
2019 - Tame Iti - developing the AR+artist™ for the exhibition ‘Ruatoki’ - with Billy Apple; location AR;
2020 - Discover Porirua, a mobile App commissioned by the Pātaka ART+Museum to catalogue heritage trails;
2021 - Toi Ārahitanga - the ‘Art Guide’ built to demonstrate an index of immersive media for arts & events - the AR+guide™; iNVITE™ ticketing & event system;
2022 - our AR+artist™ product for Tame Iti; developed further for artists featuring Suzanne Tamaki, Pacific Sisters & Regan Tamanui (HAHA) - Melbourne Fringe ‘22, Hawai’i Triennial 2022 (HT22), New Zealand Festival of the Arts & other international exhibitions & events. AR/XR 360° & VR / surround sound LIVE installations.
The AR+guide™ is a curated catalogue of immersive media including AR/XR, 3D, 360°, positioning & streaming. An intuitive web studio enables users to create & manage assets.
Discover Porirua
client : Porirua City - Pātaka ART+Museum.
AR+guide™ of heritage trails; *presently developing bilingual content & immersive 3D interactive including photogrammetry & 360° video.
Toi Ārahitanga
*test index for immersive content - events & exhibitions.
AR+guide™
Tame Iti - Ruatoki
AR+artist™ is a template system that allows artists & arts practitioners the ability to use AR & XR technologies.
iNVITE™ ticketing
*independent ticketing & event system - using Squarespace commerce & Stripe secure payments integrated with our proprietary ticketing system… also delivers redeemable media & a merchandise store.