TOI AGENCY relaunches toi.world™

The indigenous art sector that toi.world is targeting represents a sizeable and growing market opportunity. According to reports, the global market for indigenous art reached revenues of $1.4 billion in 2022, with Australia accounting for over 50% of sales. Within New Zealand, Māori art generates around $170 million annually as of 2021. These figures are expected to rise as indigenous artists gain greater digital presence and reach international buyers.

As an early mover in immersive Māori art platforms, toi.world is poised to capture a portion of this expanding market. Forecasted revenues for toi.world show promising growth, increasing from $652,392 in 2023 to $2,966,321 by 2025. A key driver of this is subscriptions - with estimates of up to 10,000 subscribed users and organisations by 2027, a 4x increase over 2023 levels. With customized offerings for individual Māori artists, arts collectives, museums, galleries, and other stakeholders, the potential subscriber base is quite large within New Zealand and globally.

The broader immersive media industry also presents additional revenue opportunities. Global spending on AR/VR is projected to reach $209 billion by 2024 - showcasing the rising demand for these technologies across sectors. As toi.world expands its capabilities and customer base commercially, partnerships with non-indigenous retailers, entertainment firms, and media companies can further accelerate growth.

toi.world sits at the intersection of two fast-developing markets - indigenous art and immersive media. Its targeted solution for digitising Māori art through AR/VR places it well to tap into this nexus. By securing an early foothold among indigenous users, toi.world can leverage this specialisation for commercial growth. The forecasted financial metrics reflect this strong positioning and large addressable market across both its core customer base and adjacent sectors.

The toi.world AR+artists index is an innovative immersive media delivery system for indigenous arts and artifacts that does not currently exist as a tailored offering. The platform provides several unique processes and services that benefit the innovation ecosystem.

At its core, toi.world enables the digital sharing of indigenous art and culture through immersive and interactive technologies like augmented reality (AR), virtual reality (VR), and 3D models. This allows Māori and indigenous artists to showcase their work through digital mediums that provide engaging and culturally meaningful experiences for global audiences. Importantly, the platform prioritizes digital sovereignty, security, and accessibility for indigenous users - ensuring their cultural intellectual property is protected.

A key process that enables secure sharing on toi.world is a proprietary file extension system for immersive media. Similar to how .MP3 or .M4U files contain metadata on digital content, the proposed file extension will authenticate and identify art and artefacts presented in AR/VR. This allows artworks to be experienced digitally in a controlled, moderated manner - granting access to users while upholding indigenous data sovereignty. The technology integrates seamlessly with existing immersive formats and is scalable across different media. If granted IP protection, this file authentication process would be a unique offering within the immersive ecosystem.

In terms of services and business model, toi.world provides a subscription and licensable platform for indigenous artists and organisations to share their digital content. The niche focus on indigenous art fills a noticeable gap - with few specialised platforms catering to this audience currently in New Zealand. The user-friendly interface empowers Māori artists to reach global audiences directly. And by integrating with e-commerce platforms like Shopify, artists can also sell their work securely.

Beyond the indigenous art sector, toi.world plans to expand its services commercially to other spheres like retail, entertainment, and media. The scalable authentication process and focus on digital sovereignty is relevant across many industries dealing with sensitive intellectual property. As an early innovator in immersive media tailored to indigenous users, toi.world can pave the way for ethical and culturally conscious AR/VR platforms.

toi.world delivers an end-to-end solution for sharing and experiencing indigenous art through emerging technologies. The platform promotes digital inclusion for Māori, upholds cultural intellectual property protections, and provides economic opportunities for indigenous artists. Within New Zealand's innovation ecosystem, toi.world carves out a unique niche that tackles digital inequity and bridges indigenous culture with interactive mediums. If successful, the model and technology could be exported globally to empower indigenous communities and transform how their heritage is accessed digitally. The toi.world team's pioneering work on digitising Māori art and culture further demonstrates their capability to execute on this vision.