Art & Culture Digital Commissioning Service
The creative landscape is evolving, and it is imperative that we adapt to meet the needs of artists and the GLAM (Galleries, Libraries, Archives, and Museums) sector in this digital age. Building on lessons learned from previous engagements, particularly those contracted by Creative New Zealand, we suggest the establishment of a cutting-edge Art & Culture Digital Commissioning Service.
While Creative New Zealand has played a pivotal role in supporting the arts, it is evident that some contracted services have fallen short of expectations. There have been instances of inadequate technological integration, limited artist outreach, and a lack of focus on artistic perspectives. It is crucial that we learn from these experiences and develop a service that addresses these shortcomings head-on.
Our vision is to create a dynamic and inclusive platform that seamlessly connects artists with the GLAM sector, fostering collaboration, innovation, and the preservation of cultural heritage. This service will leverage the expertise of established players in the industry, including iSPARX™, while also expanding our reach by establishing TOI AGENCY Canada.
TOI AGENCY Aotearoa
Recognising the significance of indigenous perspectives in contemporary art, TOI AGENCY Aotearoa has emerged as a trailblazer in supporting and promoting Maori and Pacific artists. Their work in creating a digital platform dedicated to indigenous artists exemplifies their commitment to cultural preservation and representation. By partnering with TOI AGENCY Aotearoa, our commissioning service will actively engage with and elevate the voices of indigenous artists, ensuring their contributions are celebrated on a global scale.
Establishing TOI AGENCY Canada:
Building on the success of TOI AGENCY Aotearoa, we propose the establishment of TOI AGENCY Canada. This extension will serve as a hub for supporting and promoting indigenous artists in Canada, enriching the global artistic community with diverse perspectives and voices.
iSPARX™
iSPARX™ is a pioneering immersive media business renowned for its work with prominent artists. By integrating cutting-edge technologies such as virtual reality, augmented reality, and interactive installations, iSPARX™ has transformed the way audiences engage with art. Collaborating with iSPARX™ will ensure that our commissioning service is at the forefront of digital art innovation, offering artists new avenues for expression.
Benefits:
1. Empowering Artists - Providing artists with a platform to explore innovative digital mediums and reach wider audiences.
2. Cultural Preservation - Prioritising the representation and preservation of indigenous cultures through digital art forms.
3. Global Collaboration - Fostering connections between artists, institutions, and audiences on a global scale.
4. Technological Innovation - Staying at the forefront of digital art by leveraging the expertise of iSPARX™.
5. Economic Impact - Stimulating the creative economy by generating opportunities for artists and cultural institutions.
This Art & Culture Digital Commissioning Service represents a transformative leap forward, learning from past experiences and leveraging the expertise of industry leaders like iSPARX™ and TOI AGENCY Aotearoa. With the expansion of TOI AGENCY into Canada, we are poised to create a truly global platform that empowers artists and celebrates diverse cultural perspectives. Together, we can shape a vibrant and inclusive future for the arts.
Potential benefits of creative technologies and immersive media in the arts:
Increased engagement and interactivity
Immersive media like virtual/augmented reality and interactive installations can provide more engaging and participatory experiences for audiences. This can create more memorable and impactful art.
Accessibility
Immersive and interactive art can provide more accessibility for those who cannot access traditional art spaces, like those with disabilities or in remote areas. Virtual exhibits can allow broader access.
Novel platforms for creativity
New technologies give artists entirely new mediums and platforms to express creativity in innovative ways not possible with traditional media. This can spawn new forms of artistic expression.
Preservation and recreation
Immersive media can help preserve artefacts and recreate lost or inaccessible artworks in vivid simulations and 3D models for posterity and education.
Economic opportunity
Immersive art and creative tech may create new revenue sources, jobs, and growth in the creative industries and technology sectors. They can help drive innovation and development.
Audience development
By providing interactive and shareable experiences, immersive art can help attract new and younger audiences that respond to experiential and digital media. This builds future patronage.
Better understanding
Immersive experiences that evoke empathy, emotion, and new perspectives can help audiences understand and appreciate art more deeply. This furthers art's social and cultural impact.
Creative technologies can expand art's boundaries, accessibility, and audience while driving innovation - but care is needed to utilise them thoughtfully.