Dawn Raid x AR+story™
*a draft proposal
people.
Stories from people & about people who matter to those in & around the culture of Dawn Raid Entertainment…
places.
From South Auckland to Los Angeles & New York… the venues, music video locations, favourite eating spots & more!
phenomenon.
The Dawn Raid Entertainment phenomenon - a repository of facts, links & archives.
Merchandise & Music!
Urban Legends - stories from South Auckland & beyond… Brotha D & Andy Murane use the power of AR+story to present their genuine experiences of places, events & people from their Urban Polynesian Hip Hop perspective - with guest celebrities & popular musicians - engaging educational content!
The Movie
The rise, fall and spiritual rebirth of the most iconic and influential music label in Pacific history, Dawn Raid Entertainment.
Dawn Raid is the story of two Manukau Polytechnic students, Andy Murane and Tanielu Leaosavai'i (aka Brotha D) who turned a bootleg t-shirt business and Hip-Hop night at a local bar in Otara into the influential Dawn Raid Entertainment empire. From humble beginnings to fame and fortune, Andy, Brotha D and the Dawn Raid artists gave voice to a disenfranchised Pacific community, for which the violence of the dawn raids, twenty years previously, was still raw.
But the bravado and contempt for the status quo that drove Andy and Brotha D to the top, was also the unravelling of their empire. Unpaid tax debts, rifts between artists, and a feeling of betrayal and failure underpinned the downfall of Dawn Raid Entertainment, though not before they had created an immeasurable musical legacy that would pave the way for future New Zealand artists to reach international audiences.
Dawn Raid App
idea
The AR+story templated App & CMS is designed to engage a targeted audience. The curated content is dynamic & interactive - podcasts, webinars & hybrid events with augmented reality location, immersive & streaming media.
AR+story provides a template & resources for duplication, immersive media production & 5G AR+facility.
November we will launch the Dawn Raid App.
A schedule of events will form a programme involving video streaming & interactive media. Events will show immersive media & interactive content, Augmented Reality & videography.
Webinars & online seminars on the App & web involving artists, performers, celebrities & speakers on relevant & popular subjects.
We will use the examples of the templates to roll out the App & CMS to public & private institutions & individuals.
We have the resources & ability to provide immersive digital events. Streaming & immersive media, 2D & 360° live streaming, 3D capture & photogrammetry, Augmented Reality & Immersive Interactive App development.
content
The AR+story web browser based content management system is easily configured with templated augmented reality stories on people, places & things.
The App UI/UX is designed to intuitively allow users engagement with curated content.
The App delivered dynamic immersive media includes searchable streaming video & audio, haptics & notifications, 3D & 360° media & environments.
Content is educational & includes podcasts & notifications for live events - interactive webinars, live performances & hybrid events.
Our medium term plan involves scale & capacity building.
As we achieve our initial objectives our focus will turn to produced digital events that can scale to live produced events as the COVID-19 crisis dissipates.
Our medium term plan involves scale & development of AR+story as a sustainable management model to develop, facilitate & deliver initiatives for arts & culture events particularly Māori & Pacific Island events & innovation.
A small experienced team would manage & facilitate the public event schedule of scale for further development & implementation. Contracted Production & content will improve present deliverable standards & values considerably & cost effectively.
We are confident that artists & organisations in the Culture & Heritage sector can independently sustain, manage & grow their own hybrid events with iSPARX support & resources.
events
We anticipate hybrid events are the new normal.
“Education is the passport to the future, for tomorrow belongs to those who prepare for it today” - Malcolm X
Our vision for the future involves providing resources & situations for mentoring, training & workshops in hybrid event management & administration, technical & creative skills & development.
We tend to compare what we face with what we have… but the future holds so much more.
Post COVID-19 future public events will not return to the present ‘normal’. There is an opportunity to improve & focus the stories of events, performance & art through digital engagement.
Establishing & developing Kaupapa Māori innovation will have a positive effect on all events with improved resources & capability.
hybrid event statistics
Moving into 2021, planners are doubling down on virtual events, and the hybrid future of events is taking form. There are a lot of hybrid event ideas developing that will inspire event organizers across the globe. While the overwhelming majority of organizers believe we will see more hybrid events in 2021, the biggest concern for going hybrid will be safety. Check out the stats below and see why we’re confident the future is hybrid.
A staggering (97%) of event marketers believe we will see more hybrid events in 2021 than ever before. (Bizzabo, 2020)
The majority (59.4%) of event marketers believe a hybrid solution that manages both virtual and in-person events will be a key part of their 2021 event strategy. (Bizzabo, 2020)
The overwhelming majority (76.5%) of event marketers have never hosted a hybrid event. (Bizzabo, 2020)
The majority (71%) of event marketers believe they have a clear understanding of what a hybrid event is. (Bizzabo, 2020)
Event organizers reported 23.6% of their events in 2021 will include a virtual component and will be smaller local events with fewer than 25 attendees that require no air travel or hotel rooms. (AMEX, 2020)
Just under half (41.1%) of event planners would only attend a physical event in-person if it was local. (Event MB, 2020)
55% of event organizers report that safety is the biggest obstacle for resuming in-person events. (Event MB, 2020)
35% of virtual and hybrid events would require the services of a full-service agency, which, depending on what is required, could provide presenter training, pre-recorded interviews, virtual studio space, and post-event, edited sessions made available to attendees. (AMEX, 2020)
Half (50.7%) of executives think that in the future all live events will have a virtual dimension. (Marketing Charts, 2020)
67% of event organizers reported that their meetings and events policy contained explicit language around safety and security. (AMEX, 2020)