Beakerhead
immersive space programme
*The Big Idea
What idea, creation, concept, mastermind inspiration would you like to breathe life into? What's in your head? Put it down on paper(ish) and share.
Imagine seeing a cartoon Boris Johnson 5 stories high walk out from behind a building on 8th Ave with trumpets over a funky beat... or a gigantic Rubberduck bounce around the corner with a squeak for every bounce. We can build forests of purple palm trees with green elephants in them. Make everything black & white except for the augmented reality orange frogs that are jumping about... we can overlay video, audio, animations & advanced immersive content in & on any environment or physical scene. We build 360° portals to transport users to another space, place & time (or live 360° if you want be clever).
We'd love to make Beakerhead.App a geo spatial AR+ mobile App. With augmented reality immersive content by ARTIVIST (NZ), HA-HA (AU) & digital artists of Boris Walks Alone.
We make Augmented Reality applications primarily for the arts & culture sector.
We work with reputable artists to create engaging & content.
We specialise in geo spatial AR+ installations - location specific interactive augmented reality. We build digital experiences on Unity... a developed set of SDK's that make immersive media more accessible & functional for arts & culture, education & the GLAM sector.
We can make large scale installations. Previously we've worked on projects with NBC Universal, Telemundo, Billboard Music Awards, etc. & commercial projects with EY Seren, BP & others. We are presently working on Apps, digital exhibitions & installations with various high profile artists.
We have developed a set of SDK’s on Unity that simplify our immersive media App building tasks to modular dynamic functions using a unique web studio CMS designed in anticipation of 6G & CPS systems.
The Rubberduck is our company mascot…
*The Awe Factor
Now that you have outlined your idea, dream, vision, etc. how do expect it will delight, inspire and create wonder?
We're confident that an interactive augmented reality installation will enhance your event & delight your audience.
We propose a collaboration of content from ARTIVIST (www.artivist.co.nz), HA-HA (www.regantamanui.com) & artworks from the artists of Boris Walks Alone (www.boriswalksaloneart.com)in a series of augmented reality galleries, digital stencil street art & larger than life characters - Boris, an Astronaut & a Rubberduck... all 5 stories high.
These would be “anchor locked” geo spatial AR characters that multiple users can view & interact with simultaneously.
We are proposing an App for this AR content. A free App on iOS & Android.
So while there is an App for the AR content we suggest the App extend to an event App for Beakerhead.
Beakerhead.App will provide users with a schedule of events & locations including a graphic map of the locations including directions & instructions. I can provide detail to this with discussion.
*Movers & Shakers
Beakerhead knows that the best way to create all of this spine tingling fun is through interaction.
How will patrons be engaging with your presentation?
A free download App from the Apple App Store for iOS & the Google Play Store for Android.
Users use their phone or iPad to engage & interact with the augmented reality experience. Our geo spatial installation will be entertaining & engaging, interactive &
We'd include an event guide allowing your audience to get information & updates on Beakerhead events & installations.
*Debut or Fan Favourite?
Has this been presented to the public before? What was the response like?
Technically yes we have presented geo spatial interactive content before. We produced Auraki, a 3D geo spatial character in November 2022 in New Zealand. Google collaborated with The Gorrilaz & Nexus Studios in January to deliver an installation in Times Square & Piccadilly Circus & Nexus adorned the Superbowl stadium with giant geo spatial attached figures.
We have even tested this in Calgary. We placed a large animated Tiki figure on Platform in October 2022.
The Auraki gained mainstream news throughout New Zealand.
In 2018 we developed a proof of concept for BP Global Innovation with Earnst & Young with our Agent in New York, EY SEREN team in San Francisco & BP teams from UK & Melbourne. We developed a concierge Orby…
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HA-HA
Boris Walks Alone
ARTIVIST