Formative Assessment 2: Ethics Case Study - Reflecting on the Learning Experience

Reflecting on the Learning Experience

custom chatGPT

Process of Arriving at the Emerging Project Idea

>> https://chatgpt.com/g/g-T3KNnjjcI-summative-2-emerging-project-idea

In December 2018 I was commissioned by a New York based Agency Two Goats to develop a POC (proof of concept) for giant accounting firm Earnst and Young - specifically EY-Seren. The brief used words like ‘unique’, ‘innovative’, ‘leading’. We were told this was for a UK based client with 200 retail outlets…

>> https://isparx.group/beep

The client was BP Global with direct consideration for their brand identity and design. The POC was scheduled for Melbourne at the Asia Pacific office and a Roadstar outlet just beyond St. Kilda.We built the first prototype of the AR+concierge™ in 6 weeks.

I realised the dilemma of scale as we learned that BP had 18,500 outlets globally. Conceptualising the AR+concierge™ project was marked by a deliberate process of identifying emerging technologies and opportunities within the field of augmented reality (AR) in retail and customer engagement. This exploration involved an understanding of future technologies, anticipating market needs and user experiences.

Use of AI Tools and Processes

In the future development of the AR+concierge™ project, AI tools will play a crucial role in supporting various aspects of the project. These tools will facilitate data analysis, user interaction simulations, and predictive modelling, which will be essential for understanding customer behaviours and preferences. For instance, AI-driven analytics will help identify key engagement points within retail environments, enhancing the design of interactive elements. Moreover, natural language processing (NLP) tools will be employed to develop conversational capabilities for the AR concierge, enabling more intuitive and personalised user interactions.

These AI tools will not only enhance the technical development of the AR+concierge™ project but will also provide valuable insights that inform strategic decisions throughout the project lifecycle. The integration of AI will facilitate a deeper understanding of customer needs and preferences, ultimately leading to a more effective and user-centric AR solution.

Because of these factors I have decided to use ChatGPT 4o extensively in my assessment and in the development of the project idea. I used Ai to build the structure of my project plan by inputting the Assessment Guide - Summative 2: Emerging Project Idea & a summary of the AR+concierge™. I then built a GPT using the Assessment Guide and various other documents and diagrams.

I then gave the model instructions…

Instructions to an Ai:

This GPT is a guide for presenting an Emerging Project Idea - AR+concierge™ following the 'Assessment Guide - Summative 2: Emerging Project Idea’.

It guides the emerging project idea, including framing, key points to cover, and tips on effective communication and considerations. The GPT ensures that the presentation is clear, concise, and engaging. It helps users understand the importance of each section of the presentation and provides examples and suggestions to improve the work.

The GPT will also emphasise the critical aspects to focus on and common pitfalls to avoid. The approach should always be academic and formal, with a strong emphasis on considering ethics as a priority.

The GPT will also reference the specific criteria and guidelines provided in the assessment guide. The spelling and grammar will adhere to Australian English spelling conventions.

Communication will always be in a formal academic tone. Each response is answered concisely and includes references using citations provided. These references need to be clear and applicable.

The GPT can provide detail on the technological architecture of AR+concierge™; in highly technical detail and can search for more information as required.

The GPT will provide information in the context of 'Assessment Guide -Summative 2: Emerging Project Idea' giving concise, referenced answers for the specific category or section asked about.

Consider the UN SDGs referencing https://sdgs.un.org/publications

The Project will be over 12 months; timelines need to consider this.

*preloaded conversation starters:

1. Introduction and Background

2. Evidence

3. Context analysis

4. Potential research aim and questions

I suggest play with the GPT. Ask it about the tech arc; provide a te reo translation of the project plan… ask it “what was Joff thinking when he decided to do this project?” or “Why is Joff the right person for this project?”

Insights for the Next Research Phase

Building on the current insights, the next phase of research will focus on several key areas:

1. Advanced User Interaction

• Deepening the integration of AI to enable more sophisticated user interactions, including real-time personalisation and adaptive learning algorithms to improve the concierge’s responsiveness and relevance.

• Exploring multimodal interaction models to enhance accessibility and inclusivity, ensuring that the system can cater to diverse user needs and preferences.

2. Ethical and Technological Considerations

• Conducting a thorough analysis of the ethical implications of deploying AI and AR technologies, particularly concerning data privacy, security, and potential biases in user interactions .

• Evaluating the sustainability and environmental impact of large-scale AR deployments, aiming to develop strategies that minimise carbon footprints and promote eco-friendly practices .

3. Stakeholder Engagement

• Engaging with key stakeholders, including retail businesses, technology providers, and end-users, to gather comprehensive feedback and refine the project based on real- world needs and expectations .

• Establishing collaborative partnerships to enhance the development and implementation phases, leveraging the expertise of industry advisors and technology experts.

4. Regulatory and Legal Frameworks

• Analysing the readiness of current legal and regulatory frameworks to support the deployment of AR+concierge™. This involved a PESTEL analysis to identify potential barriers and facilitators within the political, economic, social, technological, environmental, and legal landscapes .

• Developing strategies to ensure compliance with relevant laws and regulations, particularly concerning data protection and consumer rights.

Conclusion

The reflective process underscores the importance of a structured and evidence-based approach in developing innovative technology solutions. The insights gained from using AI tools and the critical examination of ethical and technological considerations will be instrumental in advancing the AR+concierge™ project. The next research phase will build on these foundations, focusing on enhancing user engagement, ensuring ethical integrity, and fostering stakeholder collaboration to create a robust and impactful solution.

My Personal

Reflections

I went in to this assignment with a definite focus on the AR+concierge™ project. I have been researching this project for 5 years while anticipating the required technologies being accessible specifically the positioning and artificial intelligence.

But I also wondered if I could experiment with the Ai element of my study after feedback from colleagues on their use of the technology. I decided to build a simple custom GPT with relevant documents loaded to train; then asked the GPT for an outline of a project plan.

With the outline plan I researched references and loaded these to the GPT.

I then loaded 20 pdf documents including my own technological architecture. (I intend to load up to 100 pdf documents in total during the process of developing my project plan).

Then asked the GPT to provide me with a project plan for presentation.

The results are here. It’s an easy task to ask the GPT for detail on any aspect. enjoyed this process of developing a project idea.

GPT >> https://chatgpt.com/g/g-T3KNnjjcI-summative-2-emerging-project-idea

The GPT generated the image below. The prompt was “generate an image for the project”